417: Mapmaker Alessandro Masnaghetti Studies the Borders Between Wine Cultures

I'll Drink to That! Wine Talk

Levi Dalton

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4.8 • 1K Ratings

🗓️ 17 April 2017

⏱️ 87 minutes

🔗️ Recording | iTunes | RSS

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Summary

Alessandro Masnaghetti is the editor of Enogea, a wine newsletter that has published several groundbreaking maps of wine regions.

Alessandro discusses how he went from nuclear engineer to mapman, and the influence that Italian wine journalist Luigi Veronelli had on his career. He also talks about Beppe Colla, a key figure in the history of the Piemonte, and discusses the rationale for focusing on specific crus from that region. And Alessandro gives some well thought out advice to those looking to better understand the crus of Barolo and Barbaresco.

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Transcript

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0:00.0	I'll drink to that where we get behind the scenes of the beverage business.
0:05.1	I'm Levy Dalton.
0:06.1	I'm Erin Scala and here's our show today. Oh, I Alessandro Masnageti of Inogia on the show today. Hello Sir, how are you?
0:29.0	I'm fine.
0:30.0	So you were born in Milan.
0:32.0	Yeah, I was born in
0:33.2	Milan in 1962, so it's almost 55 years and you, simple family.
0:44.4	No interest in wine.
0:45.9	My dad bought wine from a small vigner near Novara in the Alto Piamonto region but the wine was really
0:56.7	really terrible maybe this is the reason why I started so late to taste wine because he asked me to drink this wine but really was so hard.
1:07.8	It was a red wine, sparkling wine, with green tannins, acid, oh my God it was too much for me and this is why maybe I started
1:18.5	to taste wine so late because I started to drink wines, I suppose it was 20, 25 years old, something like this, because my passion at that time was not wine, but was food.
1:35.0	My dream was to became a chef, something like this,
1:41.0	and but not, I don't know the name in English when you prepare
1:46.8	cookies something like this
1:48.3	Pasture chef exactly this was my passion. But fortunately life gave me something different because I know that life of a chef is so hard, is so difficult, it's just a crazy life, so it's, why it's much better.
2:07.6	It's much better.
2:09.6	It's a, you know, it's a crazy life as well but it's easier far easier to be a wine
2:15.3	taste or wine juries than a chef and every time clothes in the kitchen oh my god
2:21.8	originally you picked another easy career which was nuclear engineer.
2:26.0	So, yes, it was the last part of my first life,
2:37.6	or the... The last part of my first life, was the first part of my second life, I don't know. I graduated as a nuclear engineer in, I don't remember exactly, it was 87, 88, something like this.
	...

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