Think back to the story of Goldilocks. Remember how she tries Mama and Papa Bears porridge?

One is too hot, the other too cold. Then she settles on baby bears, which is just right.

I am going to share my own entrepreneurial Goldilocks story of trial and error. It took me a long time

to get to just right. Before I dive in, may I welcome you to the BizChicks podcast. I'm your host,

Natalie Eckdal. I'm a business strategist,

speech lover, out-of-the-box thinker, author, speaker, mama, MBA, and CEO of BizChicks, Inc.

Our business is dedicated to helping women entrepreneurs grow and scale their businesses while retaining more

profit, ka-ching, and creating more time for their VIPs. My VIPs are my husband Mark and our three

kiddos ages 5 to 18, plus our two kittens, Max and Missy. I have a very full life running a home,

family, and this dream business where we coach and train high-performing women entrepreneurs

from around the world. In case you're wondering, I don't have a perfect life and don't claim

to be superwoman. It all works because I have

teams and coffee. I have help at home and the business and encourage women to get as much

help as they can afford as well. Remember, my friend, just because you can do something does

not mean that you should.

Running a business can feel a lot like you are living inside the story Goldilocks.

Testing and trying different offers, working with different types of clients, figuring out what is just right for your skills,

your lifestyle, and your goals. And then market conditions can change too, right? As many of us

are experiencing right now. So what was just right for the first few years may no longer work and you need to experiment again.

A lot of women in our group coaching program, the Six Figures Lab, are working through these tests.

That's why we call it a lab.

We help our clients experiment and give them confidence to try new things, to put themselves out

...