You're listening to The Heart and Hustle podcast. We are your hosts, Evie McLeod and Lindsay Roman.

Welcome back to another episode. Today is going to be super fun. We are doing another one of our

coaching call episodes where we're live on a coaching call with one of our students and you just get

a sneak peek. You get a behind the scenes. Well, you just get to attend the call, really, is what that is.

Not even behind the scenes. You're just in on it. You're just there. You're just there.

And so today we got to talk with Grace Trexel. She is a wedding and lifestyle photographer in Lincoln,

Nebraska, in the Midwest. And Evie, do you want to break down kind of what we talked about today?

Absolutely. So Grace basically came on today's call and was just kind of sharing where she's at,

which is in the position where she's getting inquiries, but they're just not fully converting.

A lot of them are coming back with the situation of, oh, we went with someone a little bit cheaper,

or you're out of our price range, which all of us as photographers have probably felt that,

received that response, and it can be very frustrating. So today, we live call workshopped with Grace, what she can do. We kind of went

two different directions with the sales, kind of the back end, like what she's been doing once

those inquiries get into her inbox, kind of her process. And we switched and talked a bit about

the forward-facing marketing too of what is she is doing that is possibly attracting the wrong clients who are coming into her inbox and are maybe at a lower budget price point or not valuing her and her work and the experience and the value that she brings to the table.

So we workshopped a lot of that as well as some of the foundational like marketing business brand 101,

including ideal client avatars and just understanding brand messaging in general.

There is a lot on today's call that we covered.

We also went for the jugular with Barnes.

Don't worry about it.

You'll understand when you keep listening.

But it's a really good episode. If you are a photographer, or I would even argue if you are a service

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