You're listening to the Heart and Hustle podcast. We are your host, Evie McLeod and Lindsay Roman.

Welcome back to the show, friend. This is about to be a really fun episode that hopefully is

empowering and encouraging for you as we head into another calendar year. We are going to kind of talk

about our annual review process and how we assess our previous year and then

kind of plan and goal set and strategize for the next year. And we're going to cover both

personal and business. It's kind of all wrapped up in one. We're just kind of giving a good

overview. There's a lot more like we could talk about this for a week if we wanted to of like the actual deep, deep, deep, deep specifics of like this.

Ask yourself this specific question and do this specific exercise and, you know, everything.

There's like so much that we could really dive into.

But we also just wanted to give a really good like overview, like the 10,000 foot perspective of like

here is the step by step or the approach that we take. And hopefully it's really exciting and

encouraging for you. So without further ado, let's plan for 2025. I've got two words for you

that will seriously uplevel your business. You ready for it?

Niche down. We're sure you've heard it a million times. Like everyone in their mom tells you to

niche down, but maybe you're still struggling to see the benefits. Well, we're here to tell you from

experience, it will in fact help you sell and scale in the long run. And once we actually did niche down ourselves,

it worked. Our businesses soared. Which is why we want to give you an explanation and then teach

you step by step exactly how to niche down. You excited? Because we know that we are. Go to the

heartuniversity.com forward slash niche to begin the process of honing in on your area of

expertise.

Hey, hey, I'm Lindsay Roman.

And I'm Evie McLeod.

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