416: PowerTalk Friday: Susana Yee: How to Leverage Influencer Marketing

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 29 March 2019

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome to another episode of Power Talk Friday! Today’s episode is a conversation with the founder of Digital Everything, Susana Yee. Susana is a marketing expert in social media and influencer marketing who has cultivated major engagement for companies through her innovative work, such as her Guess “color me inspired” campaign. Within her company, Susana helps individuals with their own social media campaigns, twitter and facebook ad management, influencer marketing, rebranding, content creation, retargeting campaigns, and so much more. Digital Media is a company that helps others build and market their own personal brands in order to reach out and work with top-notch influencers, or become an influencer themselves. This episode includes techniques and strategies that will help you create and promote yourself on any social media platform. Tune into today's episode of A Well-Designed Business to learn more about Digital Everything and how its program can help you build your social media empire. Show Highlights: Reaching out and working with influencers Making sure your brand is cohesive and looks promotable Tagging and promoting other brands that are relevant to you Strategies to grow your business through social media How affiliate and brand deals work Being selective about what you advertise Redirecting people to other platforms to avoid exposing secrets Building an email list Being easily contactable and accessible Posting consistently and strategically Putting a value on your services Using people’s needs to your benefit Paying people fairly for their expertise Playing the role of the brand and the influencer A roadmap for how to target and work with influencers Creating campaigns that include and reach a big audience Apps that easily regulate marketing Establishing your personal niche Properly labeling and hashtagging posts About Digital Everything: Digital Everything is a Los Angeles based digital marketing firm that works with brands directly and teaches them how to build and make the most out of relationships with influencers. Founded over 20 years ago Services include: social media campaign management, influencer marketing, twitter and facebook ads management, social media strategy, content creation, retargeting campaigns Links: Sign Up for Susana's Course: The Influencer Marketing Roadmap Web and social: Digital Everything Facebook: Digital Everything Twitter: Shopping And Info Previous Shows Mentioned: Shea McGee of Studio McGee #236 Shea and Syd McGee #270 Natalie Hurst # 172

Transcript

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0:00.0	Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two
0:05.5	podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity
0:13.7	that she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.
0:21.1	The mission of both of these is to bring comfort and hope to families by transforming
0:26.6	kids' rooms into healing sanctuaries.
0:30.0	Previously, in order to help Savvy Giving by Design, you could open a chapter in your
0:34.9	own area and then design spaces for children in your area that are in need.
0:40.0	Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children
0:45.5	without taking on the beginning of an entirely new chapter.
0:49.9	Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.
0:58.6	This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.
1:06.3	I encourage you to listen to Susan's two episodes to learn more and then visit their website at
1:12.2	Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes. Welcome to a well-designed business.
1:34.7	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:38.5	Together with my husband Vince and our partner, Bill, we have grown our company Window Works from the ground up.
1:44.2	So I know and I understand the challenges you face in running your interior design business.
1:50.6	I also know that your talent alone isn't enough to ensure your success.
1:55.6	So on this podcast, we talk about strategies and practical steps to help you grow your business. But make no
2:02.7	mistake about it, we have our share of fun here, too, mix in with those aha moments that I love so
2:08.4	much. This isn't fluff. Nobody has time for that. Whether you are a new interior designer or a season
2:14.7	designer, I am here to help you create and to manage the kind of
2:19.0	interior design firm that you dream of. It's straight talk and it's action. Are you ready? Let's get
	...

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