Hey, before we jump into the show, I wanted to give you a heads up that my free YouTube strategy

class is available right now on demand at thinkmasterclass.com. On the class, I reveal the one YouTube

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100% free and you can watch it now on demand at thinkmasterclass.com. Now, let's jump into today's show. So if you've been thinking about packaging

what you know into an online course that actually sells and generates income, then you're

going to want to listen to the end of this episode. My guest today on the Think Media podcast

is Lauren Bateman, and she has generated over $3 million in online

course sales. She transformed her guitar teaching into a multi-million dollar online education

business, and she's going to be talking about the exact strategies that she has learned from

building, launching, and scaling online courses with her YouTube channel that have served people,

transform lives, and have transformed her life in the process.

And so Lauren, I'm curious, what was your first ever online course offering?

When did you have the aha moment that you're like, I think I want to do this?

And what year was that?

And how did that process come about?

Yeah, I knew right from the get go that I wanted to have some kind of product to offer people.

So I uploaded my first video on YouTube.

It was March 2017. I started filming my first course in July of that year. And I did most of the recording over the summer. And it was a smaller version of what my course is now. But I went to my studio. I recorded it. I came back, edited it, and I think I released it in November

of that year. And I released it to two sales, which, you know, hey, that was great for me at the

time, but, you know, it wasn't, you know, a windfall of sales. But yeah, it was basically start

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