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The Foundr Podcast with Nathan Chan

415: Unplugging Fees and Amplifying Fans with Phil Hutcheon of Dice

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

šŸ—“ļø 6 July 2022

ā±ļø 51 minutes

šŸ§¾ļø Download transcript

Summary

Everyone kept telling Phil Hutcheon ā€œthat's just how it isā€ when it comes to the absurd processing fees for concert tickets. That's why Phil started Dice, a platform for fans to see the musicians they love in the most hassle-free way possible. Since its launch in 2013, Dice has raised over $100M in capital, has more than 380 workers, and is expanding its services globally. From testing the business idea with a fake company to phone calls with Kayne West, Hutcheon built Dice into a commerce engine for the music industry. Ā  Listen to Nathan and Phil discuss:Ā  Why he rejected a promotion to start a career in musicĀ  Building the Modular Records sound through legendary parties Bootstrapping his music management company Deadly PeopleĀ  Testing a ticketing model with a fake company Scoring the first contracts for Dice Why it took 3.5 years to build out Dice’s discovery feature Working with artists like Adele and Kayne West Raising over $100M in capital after a slow start And much more fundraising advice… Ā  Ā  Ā  Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Ā  Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs.Ā  Ā  Speak with our friendly course experts to get clarity on the next steps for your idea, business or career. You will get tailored insights from results achieved by our proven practitioners as well as thousands of students. Book a call now...Ā  Ā  For more Foundr content, follow us on your favorite platform:Ā  Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

Click on a timestamp to play from that location

0:00.0

Hey Founder fam, there's something really special I want to share with you today before we jump into

0:05.6

today's episode. Whether you're just joining us or you've been following this podcast since the

0:10.7

beginning, you've been a critical part of our community working to change entrepreneurial education.

0:17.7

And today marks the next step in that journey, which is Founder Plus. I started founder

0:24.2

a decade ago with a mission to provide young entrepreneurs access to the world's greatest

0:30.1

business leaders. And our goal was really to break down the barriers to entrepreneurial education.

0:36.9

And I started this mission by creating a digital

0:39.3

magazine with exclusive interviews with world-renowned founders. And that grew into a media network

0:45.9

of podcasts, videos, social media, and so much more. So whether you lived in Melbourne, Mumbai,

0:52.5

Mumbai, you could gain the frameworks that

0:56.6

made Richard Branson, Mark Cuban, Ariana Huffington and so many others successful.

1:02.1

But what I found was interviews weren't enough, and that's why we started to create courses

1:07.8

based on your needs as an entrepreneur, taught by a diverse selection of

1:13.1

instructors that had proven success in their businesses, not just theory. And through this

1:19.4

evolution, our community grew. Our courses started with Facebook groups where students

1:23.7

collaborated, consoled, and really encouraged each other. And the results and stories

1:29.6

from the founder community have been absolutely incredible. People like Renee Alice, who made

1:35.4

$1.5 million on a Shopify store in a first year and a half, or Gamal Kodner, who went from

1:43.5

zero to $60,000 a month selling beard oil,

1:47.2

or Brandon Omoggi, who went from flipping burgers to $1 million in sales in a year from selling

1:54.3

his digital products. But one course at a time we found isn't enough. You know, you guys have taught me the importance of continual education and connection.

2:05.9

And our courses aren't just like dusty textbooks that get left on the shelf.

...

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