414 Content Chemistry by Andy Crestodina
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 16 December 2022
⏱️ 85 minutes
🧾️ Download transcript
Summary
Content Chemistry: The Illustrated Handbook for Content Marketing 6th Ed. by Andy Crestodina
About the Book:
The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing.
The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web.
By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.
This edition has been updated to reflect new technology and marketing trends.
About the Author:
Andy Crestodina is a co-founder and the CMO of Orbit Media Studios, an award-winning, 50-person web design company in Chicago. Since 2001Orbit has completed more than 1,000 successful website projects.
Andy is a top-rated speaker at national conferences and a writer for the biggest blogs. Over the past 20 years, Andy has provided web strategy advice to more than 1,000 businesses.
And, interesting fact – Andy graduated from the University of Iowa with a degree in Asian Language and Literature and a certificate to teach Chinese!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/content-chemistry-v6-andy-crestodina
Transcript
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| 0:00.0 | This is Andy Kressedina, author of content chemistry, the Illustrated Handbook for Content |
| 0:04.8 | and you are listening to the Marketing Book Podcast. |
| 0:08.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:17.5 | And now here's your host, Douglas Burdett. |
| 0:21.5 | Hello, thanks for joining me on the marketing book podcast, where each week I publish an interview |
| 0:25.9 | with the author of a new marketing or sales book, and which has been named as one of the top marketing |
| 0:30.2 | podcasts by Forbes and LinkedIn amongst others. |
| 0:34.0 | Don't worry about taking notes. |
| 0:35.1 | You can find links to everything linkable |
| 0:36.8 | in this episode's website page at marketingbook podcast.com. |
| 0:40.6 | And since I get to read every book featured on the show, if I can recommend a specific marketing or sales book or any other resource I know of for whatever challenge you're facing, |
| 0:50.0 | send me a LinkedIn Connection invite with a message that you're a listener, and I will do |
| 0:54.7 | my best to get you pointed in the right direction. |
| 0:57.9 | My name again is Douglas Burdett. |
| 1:00.4 | This episode is sponsored by marketing architects, |
| 1:03.0 | creators of the all-inclusive TV advertising concept |
| 1:07.0 | that's so revolutionary, they wrote a book about it. |
| 1:09.0 | I'll tell you more and how to get a free copy of the book in a few minutes. Now let's get on with the show. |
| 1:15.0 | Today we welcome Andy Krestedina back to talk about the sixth edition of his book, Content Chemistry, the Illustrated |
| 1:22.0 | Handbook for Content. |
| 1:24.0 | Andy Krestadina is a co-founder and the CMO of Orbit Media Studios, |
| 1:29.4 | an award-winning 50-person web design company in Chicago. |
... |
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