#413: Using qualitative customer data well with Daniel Erickson, Viable
The Agile Brand with Greg Kihlstrom
The Agile Brand
5 • 2.7K Ratings
🗓️ 30 August 2023
⏱️ 23 minutes
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Summary
Today we’re going to talk about the value of qualitative customer data, and how to use it well.
To help me discuss this topic, I’d like to welcome Daniel Erickson. Founder & CEO at Viable, an AI analytics tool that enables businesses to instantly access and act on valuable insights from customer feedback.
RESOURCES
Viable website: https://www.askviable.com/
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Transcript
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| 0:10.0 | Maybe this is catching up with creative friends, |
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| 0:16.0 | and thanks to the Sims, inspiration is just one game and one spark away. |
| 0:21.0 | Ready to spark something? Download the Sims 4 and play for free. |
| 0:30.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, |
| 0:33.0 | where we talk with enterprise and technology platform leaders |
| 0:36.0 | about the people, processes, and platforms that make marketing |
| 0:40.0 | and customer experience successful, scalable, and sustainable. |
| 0:43.0 | This is what creates an Agile Brand. |
| 0:46.0 | I'm your host, Greg Kielstrom, advisor and consultant |
| 0:49.0 | for Fortune 1000 Marketing and CX leaders and teams |
| 0:52.0 | as principal and chief strategist at GK5A |
| 0:55.0 | and bestselling author, keynote speaker, entrepreneur |
| 0:59.0 | and Agile Certified Coach. |
| 1:01.0 | The Agile Brand podcast is brought to you by TechSystems, |
| 1:04.0 | an industry leader in full stack technology services, |
| 1:07.0 | talent services, and real world application. |
| 1:10.0 | For more information, go to teksystems.com. |
| 1:15.0 | To sign up for the Agile Brand newsletter |
... |
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