413: Leslie Price: Evolution of a Career in Interior Design

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 19 March 2019

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

Welcome! Today we have Leslie Price, the principal of Price Style and Design, with us on the show. Leslie's superpower is sourcing and selling art for her projects and in today's episode, she explains why this is so important and personal to her. We also have a really nice conversation with her about her career and the turns it has taken, starting out in the home staging industry and then pivoting into strictly interior design. Leslie also talks to us about her studio and the wonderful setup she has in collaboration with her upholsterer, and about the pros and cons of charging for an initial consultation. Listen in now to find out more. Price Style and Design is a San Francisco Bay Area-based design and style firm, specializing in creating colorful, comfortable, and welcoming interiors. Award-winning designer and owner, Leslie Price, has a passion for creating light-filled, open, and uncluttered spaces influenced by an appreciation for the fresh colors of nature- an instintive artistic awareness which she developed growing up in Honolulu, Hawaii. Leslie's impeccable attention to every detail will help you create comfortable and beautiful spaces that speak to your heart. Working from the belief that you must love where you live, Leslie and her team focus on designing spaces that inspire joy and happiness. With expertise from a thirty-year visual merchandising and design career, Leslie is uniquely positioned to help you understand and refine your own style, so you can enjoy the 'art of living' in your home. Tune in to find out what Leslie has to share. Show highlights: Leslie talks about the mid-life epiphany she had about her business. Leslie goes with the flow because she knows it will all work out in the end. How Leslie's interior design career began with home-staging. Her transition from home-staging to interior design. Why Leslie moved from home-staging to interior design. Some of the realtors that Leslie used to work for, doing home-staging, still send her client referrals. Leslie talks about her retail space, it's a purpose, and what it means to her business. The win-win situation Leslie has with the people she splits the rental for her retail space with. Why Leslie doesn't charge for her initial consultation. The struggle that Leslie's having with not charging for her initial consultation. Leslie believes that art is a legacy that talks about your soul. Leslie talks about her passion for helping clients to source their works of art. Art is an asset that continues to gain value. How Leslie helps her clients to make the most of their art. The way that Leslie sources works of art for her clients. How Leslie charges her clients for finding their art. Leslie bridges that gap between artists and buyers who may be intimidated to speak to the artists. Leslie talks about her mother's art and her art collection. Links: New podcast by Marianne Cherico launched Jan 25, 2019: Home Stagers and Designers on Fire Leslie's website: Price Style And Design Leslie's Instagram: @pricestyleanddesign Facebook: Price Style And Design Pinterest: Price Styling Previous episodes, with more info on home staging: Shauna Lynn Simon #76 Yohan May Interiors #396 Marianne Cherico #123 Taylor Spellman #106 Previous episodes, for more info on selecting, selling and framing art: Katharine Earnhardt #239 Paul Thomas & Daniel Beauchemin #291 Previous episodes, for more info on creating a lead magnet: Savour Partnership #209

Transcript

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0:00.0	Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two
0:05.5	podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity
0:13.7	that she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.
0:21.1	The mission of both of these is to bring comfort and hope to families by transforming
0:26.6	kids' rooms into healing sanctuaries.
0:30.0	Previously, in order to help Savvy Giving by Design, you could open a chapter in your
0:34.9	own area and then design spaces for children in your area that are in need.
0:40.0	Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children
0:45.5	without taking on the beginning of an entirely new chapter.
0:49.9	Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.
0:58.6	This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.
1:06.3	I encourage you to listen to Susan's two episodes to learn more and then visit their website at
1:12.2	Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes. Welcome to a well-designed business.
1:35.3	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:39.1	Together with my husband Vince and our partner Bill, we have grown our company Window Works from the ground up.
1:45.1	So I know and I understand the challenges you face in running your interior design business.
1:50.7	I also know that your talent alone isn't enough to ensure your success. So on this podcast,
1:57.7	we talk about strategies and practical steps to help you grow your business.
2:02.6	But make no mistake about it, we have our share of fun here, too, mix in with those aha
2:07.6	moments that I love so much.
2:09.8	This isn't fluff.
2:10.8	Nobody has time for that.
	...

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