412 - Marketing Secrets from a VIRAL Beauty Brand | Laney Crowell

The Marie Forleo Podcast

Marie Forleo

Education, Self-improvement

4.7 • 1.7K Ratings

🗓️ 8 October 2024

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Laney Crowell has disrupted the beauty industry in a BIG way. She exposed toxic makeup brands and built a viral beauty brand that's clean, climate-friendly, and adored by a tribe of RAVING fans. In today's MarieTV, Laney shares her top business lessons to help you break into a crowded industry, go viral, and turn massive profits by making a difference.

WHAT'S COVERED IN THIS EPISODE:

1:09 - How to overcome imposter's syndrome
4:27 - KEY mindset shift from employee to entrepreneur
7:22 - Idea for Saie Beauty
11:26 - Hardest part of business
13:55 - #1 way to make dreams real
15:11 - Starting with zero connections
18:30 - Why "it's not personal, it's business" is total BS
22:45 - Genius marketing tricks
26:00 - 3 words to stay sane
27:10 - The TikTok secret to viral growth
30:34 - How to be decisive
32:26 - Procrastination
38:12 - Competition and abundance
40:49 - Her first triathlon
42:42 - Everything is figureoutable!
46:10 - Big climate initiative
47:30 - A business and life you love

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MORE RESOURCES FOR YOU:

FREE 7-DAY WRITING CLASS: Learn how to write faster and make more sales → https://marielovesyou.com/freewritingclass

SAIE BEAUTY: Try Laney's viral clean beauty products for yourself → https://saiehello.com/

WINNING BUSINESS IDEA: Is your business idea a blockbuster - or a flop? Use this free tool to discover the best business for YOU to start. One that's profitable and joyful → https://marielovesyou.com/bizidea

If you enjoyed this episode, please leave us a review! <3 It really helps us get encouraging and actionable advice to entrepreneurs and creatives who need to hear it most!

Transcript

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0:00.0	A lot of women in my audience have dreams and aspirations of starting their own business,
0:06.4	but they feel overwhelmed and afraid because they don't want to fail.
0:11.2	So for anyone watching right now if there were three things or two things or one thing that you've
0:17.0	witnessed in your journey and meeting so many other women that keep them stuck from either starting or
0:21.4	growing their company.
0:22.7	What do you think those would be?
0:24.6	Well, I think you have to get very comfortable with failure.
0:28.4	I mean, I talk to my girls.
0:30.0	I have a six-year-old and a four-year-old
0:31.5	about this all the time. I feel every day many times a day.
0:36.8	It's about grit. It's about being so comfortable with that grit. I think if you're, but that comes
0:42.3	from practice, right? Yeah. you have to be have to practice failing I think the
0:47.7	The other thing is knowing your market if you know your market really well
0:52.4	It makes it a lot less scary because you know what's
0:55.5	happening out there. You know that this are the players, this is my competition,
1:00.4	this is the white space, and so it makes it more comfortable to take that leap.
1:05.0	At least that's how it felt for me.
1:07.0	Yes.
1:08.0	So you know I think self-doubt and imposter syndrome are related here and those things I cannot tell you how often I hear about that on
1:14.9	social and emails from folks in my community have you faced that in your
1:20.2	journey I certainly did you know yeah like and how do you deal with it like does it still come up now at each stage of your growth?
1:28.1	I mean of course yes I think for me the like light bulb went off when I realized that men don't feel that way.
	...

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