#410 - How to Justify a Premium Pricing Strategy on Amazon (Beyond Just Branding)

Selling on Amazon with Andy Isom

Andy Isom

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9 • 816 Ratings

🗓️ 6 February 2025

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Most Amazon sellers think branding alone lets them charge premium prices, but that’s not the full picture. In reality, two key factors determine if you can charge more: Supply & Demand dynamics and Obvious Perceived Value.

If you don’t get these right, no amount of fancy branding will justify a higher price. Today, I’m breaking down the real strategy behind pricing premium on Amazon and how you can make customers choose your product over cheaper alternatives.

➡️ All of my resources: https://www.andyisom.com/

Transcript

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0:00.0	What makes a product worthy of premium pricing?
0:05.0	There's a lot of people out there who are struggling to sell their premium priced products
0:11.0	because they don't understand what makes a product worthy of premium pricing.
0:18.0	So in this episode, we're going to talk about how to justify a premium
0:21.7	pricing strategy on Amazon beyond just branding.
0:32.8	What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isom.
0:38.6	What makes a product worthy of premium pricing?
0:43.5	I actually just got off my weekly meeting with my agency, my WIVOS agency partner, OAS.
0:50.4	He leads our operations team.
0:51.8	We meet every week. We talk strategy for all of our clients.
0:55.0	We talk feedback. We talk about what we're going to do moving forward. And we talk a lot about
1:00.4	Amazon e-commerce strategy. And we had such a good call this morning that I was so anxious to
1:07.6	record this podcast episode about this topic that here we are, 36 minutes after I just
1:14.3	ended my meeting. I'm sitting down to record this episode because we had, again,
1:18.6	such a great discussion on this. And this is something that I think so many people struggle
1:27.1	to understand. I am someone who has preached since 2020,
1:32.4	premium branding, premium pricing. I just think it is so difficult and honestly a terrible
1:39.6	business decision to try to compete with the low-priced Chinese competition, especially on Amazon.
1:46.1	We have an advantage, as I'm going to call us Americans, I know there's a lot of you
1:50.5	shout out listening in other countries, but for most of us, Americans, you know, starting our
1:55.4	e-commerce brands, we have a huge advantage over the Chinese sellers on Amazon. And that is that we live in this environment.
2:04.4	We live in the community that we're selling our products and we understand the culture so
	...

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