410: How to Clarify What’s Important, with Ron Williams

Coaching for Leaders

Dave Stachowiak

Business, Management, Careers

4.8 • 1.6K Ratings

🗓️ 27 May 2019

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ron Williams: Learning to Lead

Ron Williams is a veteran business leader, turn-around expert, and advocate for value creation. Today he is chairman and CEO of RW2 Enterprises and also a member of the board of directors for American Express, The Boeing Company, and Johnson & Johnson.

Ron is the former chairman and CEO of health insurance giant Aetna. When he joined Aetna in 2001, its loss from continuing operations was $292 million, with earnings per share at a loss of $0.46. In 2011, the year he stepped down as Chairman, Aetna’s full-year operating earnings were $2 billion, with operating earnings per share of $5.17.

In this conversation, Ron shares wisdom from his book, Learning to Lead: The Journey to Leading Yourself, Leading Others, and Leading an Organization*. Ron discusses his own leadership journey and how he asked the right questions to inspire a successful turn-around at Aetna. He also shares the reason for avoiding “why” questions and the value that knowledge maps provided at Aetna.

Key Points

Ron’s five kinds of questions that help challenge your organization’s reality:

Highlight key problems
Clarify the facts
Probe an underlying story
Suggest alternatives
Drill down to basics

In addition, Ron suggested:

Ask questions that start with “what” instead of “why.”
Utilize knowledge maps to support business literacy for complex issues.
Make yourself better every year by aiming for 15% improvement.

Resources Mentioned

Learning to Lead: The Journey to Leading Yourself, Leading Others, and Leading an Organization* by Ron Williams

Book Notes

Download my highlights from Learning to Lead in PDF format (free membership required).

Related Episodes

The Way to Grow Your Leadership Career, with Ron Wallace (episode 267)
Executive Presence with Your Elevator Speech, with Tom Henschel (episode 316)
How to Create an Unstoppable Culture, with Ginger Hardage (episode 350)

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Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

Transcript

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0:00.0	You've stepped into leading a complex situation with an organization that's underperforming.
0:05.8	How do you effectively and quickly clarify what's important?
0:10.1	Today's guest shares the principles for how he did this as CEO of a Fortune 100 company.
0:16.0	This is Coaching for Leaders episode 410.
0:20.0	Produced by Innovate Learning, Maximizing Human Potential.
0:24.4	Greetings to you from Orange County, California.
0:32.2	This is coaching for leaders and I'm your host Dave Stahophiac.
0:37.0	Leaders aren't born. They're made and this weekly show helps you discover leadership wisdom through insightful conversations.
0:46.4	One of the challenges that leaders find themselves stepping into is how to assist a team, a division, or in today's case a very large
0:56.8	organization that is underperforming when you're called upon to be the
1:01.5	person that is going to lead the next steps.
1:04.0	Where do you start?
1:06.0	Today's guest is going to help us to answer that question on how to clarify what's important.
1:11.0	I am pleased to welcome Ron Williams to the show today.
1:13.9	Ron is a veteran business leader, turnaround expert, and advocate for value creation.
1:19.2	Today he is chairman and CEO of our W 2 Enterprises and he currently sits on the boards of directors for
1:26.4	American Express, the Boeing Company, and Johnson and Johnson, in addition to many other
1:31.4	non-profit and advisory boards.
1:33.3	He's also the former chairman and CEO of Health Insurance Giant Aetna.
1:37.7	When he joined Aetna in 2001, its loss from continuing operations was $292 million with earnings per share at a loss of 46 cents.
1:50.0	In 2011, the year he stepped down as chairman, Aetna's full year operating earnings were $2 billion
1:57.5	with operating earnings per share of $5.17.
	...

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