#41: Clate Mask—Not Having a Customer Relationship Management (CRM) System Is Costing You

The StoryBrand Podcast

StoryBrand.com

Business, Marketing

4.7 • 2K Ratings

🗓️ 11 October 2021

⏱️ 34 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating and nurturing customer relationships is key to growing your business. You must know where they are in their journey to buying your product so you can easily guide them to the sale. But managing it all can be overwhelming and exhausting which is exactly why you need a Customer Relationship Management (CRM) system. Speaking from experience, implementing a CRM system helped grow StoryBrand and Business Made Simple to over $15 million! Today we are joined by Clate Mask who is co-founder and CEO of Keap, a leading CRM platform. Clate will coach you on how to easily integrate a CRM to help manage all of your customer relationships, automate email follow-ups and grow your business.

Want to start growing your business with a CRM? Go to Keap.com/BMS to access a limited offer exclusively available to our Business Made Simple listening community.

If you need help assessing what's wrong with your business, you can hire a Business Made Simple Certified Coach at HireACoach.com. We certify the best business coaches in the world who can help you figure out exactly what's wrong with your business then give you the tools you need to fix it. Just go to HireACoach.com today!

Every week on Business Made Simple we help you discover what's wrong with your business then show you how to fix it.

Transcript

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0:00.0	You're listening to The Business Made Simple Podcast, where we help you discover what's
0:05.5	wrong with your business, and then we show you how to fix it.
0:08.3	I'm your host, Donald Miller.
0:10.1	On today's episode, we're going to talk to Clay Mask.
0:13.4	Clay Mask is the co-founder of a company called Infusion Soft.
0:16.6	It's now called Keep Actually.
0:18.2	They changed their name a couple years ago.
0:20.3	And Clay Mask, I think, is one of the guys who is responsible, if you will, or who I
0:27.1	have to thank for the life I get to live, which is pretty awesome.
0:31.2	He's not a counselor or a therapist or anything like that.
0:33.8	You know what he is?
0:34.8	He's a software engineer.
0:35.8	He created a piece of software that is a CRM, a customer relationship manager.
0:42.0	You are going to be really excited about what a piece of software can do for you.
0:46.0	Now, already, you're listening to this podcast saying, oh, guys, you know, the mental fog
0:49.9	of going into a new piece of software and figuring out how to use it.
0:53.0	I'm just not...
0:54.0	I'm going to skip this episode.
0:55.0	I just don't want to think about that.
0:56.3	Everything in your mind is saying, don't think about it.
0:58.2	Listen, a CRM is the reason that my business is where it is.
1:01.5	And it's one of the main reasons I enjoy working in my business.
	...

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