This is Steveer Robbins.

Welcome to the Get It Done guys quick and dirty tips to work less and do more.

Conventional wisdom says that being better means, well, being better.

But when we now live in a world where many people can be at the top of their field,

there's actually a better way of setting yourself apart.

In my interview with Gregory Deal, author of Brand Identity Breakthrough,

we learned that even better than being better is being different.

Being different is also different from being better,

but what's most important is that being different is better.

You can watch the entire interview at get it done guy.com forward slash being different.

Find your unique offering. Your competitors do the same thing that you do. Or do they?

You can get noticed more by showing that you're not just providing the same old product in a different box,

offer something that is truly unique.

If you're behind the scenes in a business, you probably have enough experience to know what your

customers actually need. So, satisfy that need in a way that no one else does, and then let

everyone know that your product does this cool thing that your nemesis' product does not.

Dusty sells costume helmets to live-action role players.

Those are the folks who run around in medieval armor and battle with foam sorens.

Of course, typical helmets are a dime a dozen, but Dusty knows that LARPers are often nerds,

and nerds never like to be far from their technology, so Dusty's helmets have heads-up

displays and speakers, protect

your head, and play Clash of Clans without the inconvenience of cords and earbuds. It's a unique

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