409: Dying to Ego and Embracing Failure with Toni Ko of Bespoke Beauty Brands

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 25 May 2022

⏱️ 49 minutes

🔗️ Recording | iTunes | RSS

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Summary

Toni Ko's first beauty brand, NYX Cosmetics, made $4 million in year 1, and eventually exited to L'Oréal for $500 million. Craving a new purpose, she started a sunglasses business. It failed after 3.5 years—and Ko says it's one of the best things that ever happened to her. Ko's lessons from that "failure" empowered her to launch her third and current venture: Bespoke Beauty Brands, which partners with influencer entrepreneurs on everything from concept creation to product development, marketing, and fulfillment distribution. Listen to Nathan and Ko discuss: Being a third-generation entrepreneur of Korean immigrants The early days of NYX Cosmetics, when she had 6 job titles Raking in $4 million in retail value in NYX's first year Why she's not good at sales Selling NYX in 2014 for $500 million to L'Oréal Experiencing depression after exiting her business Starting a sunglasses business and failing Launching Bespoke Beauty Brand Working with celebrity influencers like Kim Chi and Jason Wu And much more influencer entrepreneur advice… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	This is episode number 409 with Tony Coe of the Founder Podcast.
0:07.0	What you need is thirst.
0:08.5	You need to be a thirsty human who is intent on learning.
0:12.5	It's a really fascinating exploration of human potential.
0:18.4	The Founder Podcast.
0:24.0	Even the greatest entrepreneurs had help.
0:27.5	If you want to learn from the most successful founders on the planet,
0:29.3	you are in the right place.
0:33.0	Branson, Mark Cuban, Tony Robbins, Tim Ferriss, Ariana Humpington, Steve Case, Gary V, Sophia Amoroso, Barbara Corcoran, Damon John.
0:37.1	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:41.6	This is not your average entrepreneur podcast. The Founder Podcast.
0:52.2	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let
0:58.4	you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.0	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:10.2	you name it. We put out so much content to help you.
1:13.3	And another interesting project that we're working on right now is partnering with
1:17.4	world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to
1:23.4	teach crucial skills like negotiation, finance, e-commerce, and so much more.
1:30.4	So if you'd like to get access to these free trainings with founders like this, which is 100% free,
1:37.4	just go to founder.com forward slash free.
1:40.7	Okay, so now let's talk about today's episode.
1:43.9	Hey, founder fam, welcome back to another episode.
	...

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