#409 Chad Hufford - Forging Financial Freedom
Real Talk with Zuby
Zuby
4.8 • 1.2K Ratings
🗓️ 3 April 2026
⏱️ 72 minutes
🧾️ Download transcript
Summary
Zuby is joined by financial advisor, author, and founder of Veritas Wealth Management Chad Hufford. Chad shares his journey from being homeschooled in the Alaskan wilderness to building a thriving wealth management firm after pivoting away from a career in medicine. The two discuss why so many people end up chasing the wrong version of success and how purposelessness fuels addiction and emptiness. They also discuss the importance of living by design rather than default, why contentment is a discipline, and how good financial stewardship is rooted in knowing your non-negotiables.
Sponsors:
Veritas Wealth Management helps families, business owners, and retirees build real financial freedom through hands-on expert investment guidance. Schedule a call today at https://veritasalaska.com
OneSkin: Get 15% off OneSkin with the code ZUBY at https://oneskin.co/
#oneskinpod #sponsored
Follow Chad Hufford: https://linktr.ee/veritas.alaska
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Timestamps:
(00:00) Introduction
(00:31) Meet Chad Hufford
(02:07) Growing up homeschooled in Alaska
(06:22) Why his parents pulled him from public school
(09:12) Dismantling of truth & family values in education
(12:39) Alaska's drug & alcohol crisis
(13:49) Purposelessness, addiction & isolation
(16:07) How Chad got into finance
(18:21) From biochemistry to wealth management
(19:48) Choosing family over medicine
(33:45) Saying no to good things
(35:41) Living by design, not default
(37:13) How he met his wife
(43:19) Action first, motivation follows
(46:15) Purpose, faith & why you're not here by accident
(52:36) Trading faith & family for wealth
(54:15) The trap of the wrong yardstick
(01:01:17) Social media & keeping up with the Joneses
(01:02:59) Busyness masking emptiness
(01:07:27) Money as a tool, not a master
(01:10:17) Contentment is a discipline
(01:12:33) Forging Financial Freedom — the book
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Transcript
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| 0:00.0 | What's up, ladies and gentlemen? |
| 0:02.0 | Welcome back to the Real Talk with Zubi podcast. |
| 0:04.9 | On today's episode of Got On another fantastic guest, he is the founder of Veritas Wealth Management, |
| 0:11.1 | and he is based all the way in Alaska, and this is Chad Hufford. |
| 0:15.1 | Welcome to the show. |
| 0:16.1 | Zubi, thank you so much for having me. |
| 0:17.5 | It's a pleasure and honor and just excited to encourage your audience and help them pursue a life more abundantly. |
| 0:24.2 | Absolutely. Well, Chad, I've done a very brief intro there, but please introduce yourself. |
| 0:29.4 | Up here in Alaska, the other side of the world, we just talked about that a little bit for you, Zubi. |
| 0:35.6 | How it was just how the world could be so different |
| 0:37.8 | simultaneously for two different people. You're at a nice, comfortable, balmy, 33 degrees Celsius. |
| 0:45.1 | We are a minus 30 degrees Celsius right now. And I'm not complaining. I'm grateful for warm clothes. |
| 0:53.2 | Heated seats, heated steering wheels, and auto start. |
| 0:57.3 | But yeah, I was born and raised here in Alaska. And about 20 years ago, started a financial firm, Veritas, wealth management. |
| 1:04.5 | My wife and I decided that we wanted to run a business that could impact a lot of lives, but ultimately we didn't |
| 1:13.1 | want a business that ran our lives. We wanted to own a business, not have a business that owned |
| 1:18.4 | us. And with that, we've been able to, with my team and I, been able to really help a lot of |
| 1:24.9 | people achieve their goals and dreams. And we tell people it's not about, |
| 1:30.1 | it's not just about money. Yeah, we want to make sure people don't run out of money in retirement, |
| 1:33.9 | but more than that, it's making sure people don't run out of purpose. So that's really been a |
| 1:39.1 | driving force for myself, for all of our team. And it's just been a beautiful adventure along the way. Not |
| 1:46.8 | always easy, but always very fulfilling. I love that. Tell me more about your story prior to |
... |
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