#408 - Five Years Later: My Amazon FBA Lessons, Mistakes, and Advice
Built by Business: Amazon FBA, E-Commerce, Brand Building
Andy Isom | Amazon FBA Seller & Agency Founder
4.9 • 816 Ratings
🗓️ 31 January 2025
⏱️ 7 minutes
🧾️ Download transcript
Summary
This is it! The final episode in my Selling on Amazon 5 Years Later mini-series, where I bring everything together.
Since recording my original 8-episode mini-series in 2020, I've launched over 90 products, worked with hundreds of sellers, and learned some game-changing lessons about what actually works on Amazon in 2025.
In this episode, I'm sharing my biggest takeaways, the mistakes I made, and the most important things I would do differently if I were starting today.
Key Topics Covered:
- Why product selection is still the biggest factor in success
- The power of customization and how to find pre-made factory designs
- How to avoid launching into monopolized product categories
- What actually makes an Amazon listing convert in 2025
- The real impact of reviews and how to manage them properly
- Why customer service and branding separate the winners from the rest
If you're still on the fence about starting, just remember: the risk of taking action is always better than the regret of never trying.
Thank you for being part of this series, and I can't wait to see what you build.
All My Resources: https://www.andyisom.com
Transcript
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| 0:00.0 | This is it. This is the final episode in our selling on Amazon five years later, eight episode |
| 0:05.1 | miniseries remake. And today I'm bringing it all together. We've covered product research, |
| 0:10.9 | inventory, scaling, and more, everything you need to start selling on Amazon. Today I'm sharing |
| 0:15.3 | the biggest lessons I've learned, the mistakes I made, and answering the questions I get asked |
| 0:19.6 | the most. When I recorded my original |
| 0:21.6 | eight episode miniseries in February of 2020, we had only been selling on Amazon for about |
| 0:26.4 | seven months. We were still relatively fresh in the game. Since then, we've launched over 90 |
| 0:31.6 | products. I've had the pleasure of working with hundreds of incredible people who have started |
| 0:35.7 | this journey and reached incredible heights along |
| 0:37.7 | the way. So if you're thinking about Amazon FBA but need a final push, this is the episode |
| 0:42.7 | for you. Let's dive in. Why some products are just easier to sell than others. When I was getting |
| 0:49.5 | started, I didn't realize just how much product choice impact success on Amazon. |
| 0:57.6 | Now, I know in my previous episode, I say it's not about the perfect product. |
| 0:58.8 | It's more about execution. |
| 1:02.5 | But in hindsight, we had a lot going for us with Remi and Rue. |
| 1:03.7 | Less competition. |
| 1:08.1 | It was 2019, pre-COVID, right before dog sales in the U.S. almost doubled. |
| 1:08.9 | Luck? |
| 1:11.4 | For sure, there was some of that. |
| 1:15.5 | But preparation and action is required for luck to pay off. |
| 1:16.8 | And we had both. |
| 1:21.4 | Some products sell easily because they're simple, affordable, and have consistent demand. Others struggle because they're too niche, too competitive, or don't match what Amazon |
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