406: Your Customers Are Talking, Here’s the Strategic Way to Listen

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 2 November 2020

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

No matter what kind of business you have, or want to have, one of the best strategies to figure out what your customers want from you is to ask. There’s an art to this process, and an artist I love to watch in action is Bethany McDaniel. Now you may have heard Bethany’s name on the podcast before if you’ve been around here for a while. She was a guest back on New Year’s Day 2018. And her business has expanded like crazy since then -- Thanks to her continual focus on listening to what her customers want. In the 2020 environment where people are shopping for needs over wants, I’m so excited to hear from Bethany about how the feedback loop is different, and how she’s still showing up in ways both new and devoted customers want. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: http://jennakutcherblog.com/bethany2020/

Transcript

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0:00.0	You can't have an ego when it comes to your creations.
0:04.4	Of course, like you're going to have pride in them and you've put so much into them so
0:07.9	you care.
0:08.9	But if you want to succeed and really create products that are going to resonate with
0:14.4	people, you have to let them be a part of the process.
0:17.1	Hey, my name is Jenna Kutcher and I am obsessed with all things business, marketing, numbers
0:22.4	and helping you to navigate both the messy and the magical seasons of this thing called
0:26.7	life.
0:27.7	Small-town Mama who took a $300 camera grew a successful photo-biz and now I work from
0:32.5	home and run a seven-figure online business.
0:34.8	I teach you the tried and true secrets to building a career you adore.
0:38.7	Shia away from the real talk?
0:40.4	No way.
0:41.4	Money, hardship, growth, loss and marketing are all topics we discuss here.
0:45.4	Think of this as your one-stop shop for happy hour with a gal pal mixed with business school.
0:49.8	Pull up a seat, make sure you're cozy and get ready to be challenged and encouraged
0:53.5	while you learn.
0:54.8	This is the Gold Digger Podcast.
0:57.6	No matter what kind of business you have or want to have, one of the best strategies
1:02.0	to figure out what your customers want from you is to ask.
1:06.1	Sound simple, right?
1:07.4	First hand feedback from the people handing over their credit cards for your product or
	...

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