406. Align Your Team, Audience & Clients Around A Common Goal: The Power of Crafting a Mission Statement

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 6 February 2023

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

What is your company mission statement? Have you sat down and really thought about why your company exists? I recently bought something called LiveVac that blows my mind to be honest and I want to tell you about how their mission statement allowed for this company to grow and scale and why you should do the same as a leader in your company.

Time Stamps:

(0:40) Talking Mission Statements

(1:37) Example From LiveVac

(6:25) Work with Mentors to Solely Establish Culture and Mission

(9:19) Google’s Mission Statement

(10:54) 6 Part Checklist to Making Your Own Mission Statement

(14:27) IFCA’s Industry Focused Mission Statement

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Transcript

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0:00.0	Think about your own mission in your business. Do you have a mission statement? Are you communicating that mission statement to your team, to your audience, to your community? And if not, you might be missing out on one of the most powerful ways to motivate, to get clients and to build a great, great company.
0:17.2	What is up, fitness business podcast listeners? Jordan here, I almost messed my name up. I'll be
0:22.6	honest, this is the third time I've started this podcast. For some reason, I just can't seem to get
0:27.6	into a flow this morning. But you know what? I'm done with that perfectionism. You know,
0:31.9	that shit still comes up for me constantly. So I am not going to restart this podcast, no matter
0:37.2	how many times I fuck up this opener. So anyways, let's jump in. What am not going to restart this podcast, no matter how many times I fuck up
0:38.4	this opener. So anyways, let's jump in. What we're going to talk about today are mission statements.
0:43.4	Why mission statements even matter. I want to take you into some backstory about ours and how we
0:47.7	came up with ours. And I'm going to give you a step by step like three part formula that you
0:51.5	can develop your own. And I encourage you to listen to this,
0:59.8	regardless of how advanced you are in your business, how big your business is. If you have a team,
1:03.9	if you don't have a team, it really doesn't matter because a mission statement can be a superpower for you in your own personal alignment, personal direction. But it is, it is without a doubt,
1:09.9	an essential core piece if you're ever going
1:12.6	to build a team.
1:13.6	And if you're ever going to rally a group of people around a common purpose, that can be
1:17.8	your clients.
1:18.4	That can be an audience.
1:20.7	And there's so many, so many benefits to having this that are outside of just, you know,
1:25.2	building and motivating a team.
1:26.7	This can help you get more clients. This can help you get more
1:27.5	clients. This can help you get better, more aligned clients, especially. So anyways, let's jump in.
1:33.7	The reason that this is front of mind for me right now is the other day, Aaron and I were talking,
	...

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