405 ADSCAM by Bob Hoffman

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 14 October 2022

⏱️ 83 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

ADSCAM: How Online Advertising Gave Birth to One of History's Greatest Frauds and Became a Threat to Democracy by Bob Hoffman

About the Book:

In 2017, Bob Hoffman wrote BadMen: How Advertising Went from a Minor Annoyance to a Major Menace. It was selected as Best Of Marketing, 2017 by The Drum.

Five years later Bob revisits advertising’s tracking-based online advertising industry and finds it far more corrupt and dangerous than ever.

In ADSCAM: How Online Advertising Gave Birth to One of History’s Greatest Frauds and Became a Threat to Democracy, Bob concludes that the tracking-based online advertising industry is

“a criminal racket of epic proportions. It is a giant worldwide scam – organized crime at a global scale that has been normalized by involving virtually every major corporation, every pretty-sounding trade organization, and the entire advertising, marketing, and digital media industry."

About the Author:

Bob Hoffman is the author of five Amazon #1-selling books about advertising. He is also one of the most sought-after international speakers on advertising and marketing.

His books include BadMen: How Advertising Went From A Minor Annoyance To A Major Menace, Marketers Are From Mars, Consumers Are From New Jersey, Advertising for Skeptics, and Laughing at Advertising, all of which have been featured on The Marketing Book Podcast.

He is the creator of the popular Ad Contrarian blog, named one of the world's most influential marketing and advertising blogs by Business Insider.

Bob was the CEO of two independent agencies and the U.S. operation of an international agency.

Bob's commentary has appeared in the BBC World Service, The Wall Street Journal, The New York Times, MSNBC, The Financial Times, The Australian, New Zealand Public Broadcasting, Fox News, Sky News, Forbes, Canadian Public Broadcasting, and many other news outlets throughout the world.

And, interesting fact – In his youth, he responded to an employment ad and was hired to be a writer of adult fiction. He lasted one day at that job.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/adscam-bob-hoffman

Transcript

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0:00.0	The following interview contains some colorful language very familiar to people working in marketing and sales but probably not suitable for children
0:08.0	listener discretion is advised.
0:10.0	Hi this is Bob Hoffman author of ad scam how online advertising gave birth to one of
0:16.8	history's greatest frauds and became a threat to democracy and you are
0:22.3	listening to the marketing book podcast.
0:24.8	Welcome to the marketing book podcast helping you keep up with the smartest
0:31.2	with the smartest thinking in the quickly changing field of modern
0:33.9	marketing and now here's your host Douglas Burdett.
0:38.0	Hello thanks for joining me on the marketing book podcast where each week I publish an interview with the author of a new marketing or sales book and which has been named as one of the top
0:46.7	marketing podcasts by Forbes and LinkedIn amongst others. Don't worry about
0:51.4	taking notes you can find links to everything
0:53.2	linkable in this episode's website page at marketingbook podcast.com and since I
0:58.4	get to read every book featured on the show if I can recommend a specific marketing or sales book or any
1:04.7	other resource I know of for whatever challenge you're facing send me a LinkedIn
1:08.4	Connection invite with a message that you're a listener and I will do my best to
1:12.4	get you pointed in the right
1:14.0	direction. My name again is Douglas Burdette. This episode is sponsored by
1:18.6	marketing architects, creators of the all-inclusive TV advertising concept that's so revolutionary,
1:25.0	they wrote a book about it. I'll tell you more and how to get a free copy of the book in a few minutes.
1:30.0	Now let's get on with the show.
1:32.0	Today we welcome back.
1:34.0	Bob Hoffman to talk about his book,
	...

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