404 Friction by Soon Yu
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 7 October 2022
⏱️ 87 minutes
🧾️ Download transcript
Summary
Friction: Adding Value By Making People Work for It by Soon Yu and Dave Birss
About the Book:
Friction isn't something to be avoided.
Successful businesses not only understand the difference between good and bad friction but also know how to EMBRACE A DOSE of good friction to create greater value.
You'll learn how to leverage good friction to generate adrenaline, dopamine, oxytocin, serotonin, and endorphins to drive increased engagement, meaning, belonging, rapport, assurance, competence, and exclusivity.
About the Author:
Soon Yu is an international speaker and bestselling author on innovation and design and branding who has been featured in The New York Times, The Wall Street Journal, The Washington Post, and Entrepreneur.
His previous book, Iconic Advantage (featured on episode 161 of The Marketing Book Podcast) won a gold medal award from Axiom Business.
Soon most recently served as Global VP of Innovation at VF Corporation, parent organization to over 30 global apparel companies, including The North Face, Vans, Timberland, Nautica, and Wrangler.
Prior to that, he worked for Bain and Company, The Clorox Company, and Chiquita Brands, and he was also the founder and CEO of numerous venture-backed startups.
He frequently guest lectures at Stanford University, where he received his MBA, and was a former adjunct professor at Parsons School of Design.
And, interesting fact – he was once the lead singer in an Asian funk band!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/friction-soon-yu
Transcript
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| 0:00.0 | This is soon you co-author of Friction adding value by making people work for it and you are |
| 0:06.8 | listening to the marketing book podcast. |
| 0:11.8 | Welcome to the marketing book podcast helping you keep up with the smartest thinking |
| 0:16.1 | in the quickly changing field of modern marketing and now here's your host Douglas |
| 0:21.8 | Burnett. |
| 0:23.0 | Hello, thanks for joining me on the marketing book podcast, |
| 0:25.0 | where each week I publish an interview with the author of a new marketing or sales book, |
| 0:30.0 | and which has been named as one of the top marketing podcast by Forbes and LinkedIn amongst others. |
| 0:35.2 | Don't worry about taking notes you can find links to everything linkable in this |
| 0:38.4 | episode's website page at marketingbook podcast.com and since I get to read every book featured on the show, |
| 0:45.4 | if I can recommend a specific marketing or sales book |
| 0:48.5 | or any other resource I know of for whatever challenge you're facing, |
| 0:52.0 | send me a LinkedIn connection invite |
| 0:53.7 | with a message that you're a listener, and I will do my best to get you pointed in the right |
| 0:58.4 | direction. My name again is Douglas Burdett. This episode is sponsored by marketing architects, creators of the all-inclusive TV |
| 1:06.8 | advertising concept that's so revolutionary, they wrote a book about it. I'll tell you more and |
| 1:12.1 | how to get a free copy of the book in a few minutes. |
| 1:14.8 | Now let's get on with the show. |
| 1:17.2 | Today we welcome back Soon You to talk about the book he's co-authored with Dave Burr's |
| 1:22.0 | friction, adding value by making people work for it, |
| 1:26.0 | published by Zen Karma Media. |
| 1:28.0 | Soon You is an international speaker |
... |
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