What's up, what's up Nick? Loper here, welcome to the Side Hustle Show because all marketing is relationship marketing.

In this episode, we're diving into one of the most effective ways to build those relationships and do it at scale.

And that's through email. Yes, good old email is still alive and well, and if you've

been listening to this show or any other marketing themed podcast, this will sound familiar, the advice

to build your email list, get your first 100, your first 1,000, your first 10,000 subscribers.

The money is in the list, right?

I hate that phrase. But what do you send someone after they join?

That's what you learn in this episode. Simple frameworks for email marketing like a pro.

Email marketing is very much alive, but it's a different beast to what it used to be a few years ago.

Three four years ago, there was the real digital courses boom.

You join someone's list and you'd be getting like this 20 email sales campaign and

they're really long emails and then there's courses coming out teaching you how to

write those emails by my funnel course for $997. I would say that the market has kind of tired a little bit of that and I think that's good news because if you are just an average person with a side hustle you don't have to be a copy

or maybe you're a dog walker you are a freelance accountant or bookkeeper or something

there is definitely a way that you can use email and you don't

have to do all this complex fancy stuff. That's Daniel Throssel from Persuasive Page

dot com who actually is a copywriter, started as a side hustle of course, and then he

quit his electrical engineering job to do it full-time. Daniel's been called the best marketer in Australia by a prominent client of his and if you stick

around in this one you'll see why we're going to cover how to come up with the best

lead magnet for your target audience how to get them to sign up for your email list in the

first place,

the three kinds of emails you'll send after they do,

...