403: "Local" E-Commerce: Building a Following for Homemade Products

The Side Hustle Show

Nick Loper

Business, Education, Entrepreneurship, How To

4.7 • 1.6K Ratings

🗓️ 27 August 2020

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

This week I’m excited to share a unique side hustle that’s turning hobbies into profits, through what I’m calling “local” e-commerce.

This is a story of building a following for homemade or handmade products -- without shipping anything, without advertising, and without relying on 3rd party marketplaces like Amazon or Etsy for exposure.

We’re going to explore this through the lens of So Here’s the Dough, a local cottage kitchen cookie operation run by a friend of mine here in Livermore, Jenn Fei.

Jenn is an attorney and real estate broker by trade, but those professions have now become the side hustles to her thriving cookie business.

Tune in to hear:

when it's time to turn your hobby into a business
how to grow a loyal and hungry (pun intended) following for your products
how to consistently generate new product ideas
other growth ideas for artisan products

Full Show Notes: "Local" E-Commerce: Building a Following for Homemade Products

Transcript

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0:00.0	What's up?
0:02.6	up Nick Loper here.
0:03.6	Welcome to the Side Hustle Show because your 1000 true fans might be closer than you think.
0:10.6	This week I'm excited to share a unique side hustle that's turning hobbies into profits through what I'm calling local e-commerce.
0:18.0	This is the story of building a following for homemade or handmade products without shipping anything, without
0:25.5	advertising, and without relying on third-party marketplaces like Amazon or
0:30.3	ETSI for exposure. We're going to explore this through the lens of So Here's the
0:35.4	dough. It's a local cottage kitchen cookie operation run by a friend of mine here in
0:41.0	Livermore, Jen Faye. You can find her on Instagram at So Here's the
0:45.6	Doe.
0:46.6	Jen is actually an attorney turned local cookie dealer.
0:50.6	To kick this one off, I asked her about the transition from baking as a hobby to baking as a business.
0:56.0	Ready? Let's do it.
1:01.0	So I am an attorney and a real estate broker by trade and I'm also a first generation
1:06.4	immigrant. So when we first came to the country, you know, it was obviously the choices
1:10.8	were you're either an attorney or a doctor and I didn't want to be a doctor.
1:14.9	And I've always loved baking so I was an attorney for several years and I ended up having twins.
1:20.6	And with twins of course it came a lot of issues with schooling and daycare and all that stuff.
1:26.0	And even as an attorney, it was very expensive to send twins to daycare.
1:30.0	So I ended up staying at home with them for a few years.
1:32.0	And I just started baking and I've always you know it's always been a stress reliever
1:36.7	So I started baking and when they were in preschool I would have moms and teachers ask me to bake random things for class parties.
	...

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