Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business.

And now here is your host.

Welcome to the how of business.

This is Henry Lopez.

And my guest today is my friend Giuseppe Gramatico. Giuseppe, welcome back to the show. Henry, I appreciate it. It's been a while since we last spoke. So thanks for having me again. I was looking at the last episode we did together. And it was April, which has been a while. Wow. Yeah. But of course, you and I talk as you've been my consultant. And we'll talk about as I've been looking for a franchise and we say in touch. So that's why I think it was surprising to me when I looked at how long it had been since you've been on the show. But welcome today.

Giuseppe and I, we're going to chat about, we're going to start with some common myths about franchising. Then we're going to dive a little bit into this question of

is franchising for you, investing in a franchise, that is? We're going to highlight some of my

current challenges and learnings and some of the things that I've been going through is I've been

searching for a potential franchise to invest in. And as I said, Giuseppe has been helping me with that as my franchise consultant.

And then he's going to share with us a couple of hot trends, hot segments that are emerging

or that are really getting a lot of activity in franchising, especially going into the new year.

And a bunch of free resources that I have for you

if you are interested in potentially or are down the path of maybe investing in a franchise.

To receive more information about the Hawa business, including links to the show notes page for

this episode, and also to schedule a free coaching consultation with me,

just visit the howab business.com. So Giuseppe Gromatico is a franchise coach, a consultant,

a speaker, an author, and he's a trusted partner of the howa business. I've been working with him

for quite some time. Now he's an author, as I mentioned, of the franchise freedom, a new manifesto

for your financial and time freedom. And that's one of the free offers that we'll talk about

is being able to get a copy of his book. He also has his own podcast called the Franchise Freedom

podcast. And so Giuseppe was previously a guest on my show back

on episode 365. If you want to learn more about his interesting journey, how he got to where he is

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