402: Why Not! Let's Give It a Shot.

Discover Your Talent–Do What You Love

Don Hutcheson

Entrepreneur, Turningpoints, Self-improvement, Careers, Business, Career, Education, Inspirational, Inspiring, Entrepreneurs

5 • 618 Ratings

🗓️ 15 November 2016

⏱️ 31 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

John Dwyer, returning to Australian after meeting with his client, Disney, was greeted with the news that there had been “a printing error” in his absence. With those words, he knew he had just lost millions of dollars. With only a few weeks before the bank would close his doors, he turned up the heat on a prime new client opportunity, calling the prospect every day. When the phone call came, the man on the line started with “We’ve made a decision on the 5 companies pitching us,” and ended with “Never ring me again for the rest of your life!”

Transcript

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0:00.0	Hello, world. Welcome to discover your talent, do what you love, number 4002. I'm creator and host, Don Hutchison.
0:18.4	Every day, I interview someone around the world who has discovered his
0:22.1	talents to do work he loves to create a life of success, satisfaction, and freedom.
0:28.6	A successful business owner on the brink of bankruptcy, John was desperately pursuing a new client,
0:34.2	calling every day to close the deal. The bank was within 24 hours of closing his business.
0:39.7	His phone finally rang. The caller started the conversation with. We've made a decision and ended
0:45.8	the conversation with, never ring me again for the rest of your life. Today, I'm delighted to
0:51.5	bring you our featured guest, John Dwyer. Welcome, John. Oh, hi, Don. Glad to be here. Thank you very much for inviting me. It is our pleasure. John, are you using your talents doing work that you love?
1:02.2	I think so. Perfect. When it comes to creating more sales for businesses, John Dwyer's thinking is unconventional. He preaches in a sea of sameness in your industry.
1:12.7	You need to stand out like a beacon. And the best way to do this is by using wow factor marketing
1:17.0	techniques. His clients and business partners include the who's who of business, News Unlimited,
1:22.8	7-11, KFC, McDonald's, Disney, Warner Brothers, and Blockbuster Video.
1:28.5	He's also the guy who Jerry Seinfeld trusted his latest advertising campaign to.
1:34.0	John, tell us what you're up to now that has you engaged and fired up, if you would please.
1:39.3	Well, Don, I guess not a lot different from what I would have been doing last month and the month before,
1:44.6	I provide marketing advice to business owners.
1:47.7	And essentially what I do is show them how to use direct response marketing to sell more of their product or service.
1:53.5	Perfect.
1:54.4	So how long have you actually been in that niche?
1:57.5	1,700 years, I think.
1:59.4	It feels like that.
2:00.1	Anyway, it feels like that. Look, I've been It feels like that. It feels like that, yeah.
	...

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