#402: Agile Marketing adoption and growth with Melissa Reeve, Agile Marketing Alliance
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
5 • 2.7K Ratings
🗓️ 4 August 2023
⏱️ 34 minutes
🧾️ Download transcript
Summary
Today’s topic is something I’m certainly passionate about, and which I recently wrote two books in my Agile Brand Guides series about, and my guest today has been very active in the community.
Today we’re going to talk about Agile Marketing, and a recent report: The 6th annual State of Agile Marketing Report, by AgileSherpas and The Agile Marketing Alliance. There are a number of insights that should be interesting to all marketers and leaders.
To help me discuss this topic, I’d like to welcome Melissa Reeve, Principal Consultant at Agile Minds and Co-Founder of the Agile Marketing Alliance.
RESOURCES
State of Agile Marketing 2023 report: https://www.agilesherpas.com/blog/state-agile-marketing-2023
Agile Marketing Alliance website: https://www.agilemarketingalliance.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
Get the latest news and updates on LinkedIn here: https://www.linkedin.com/company/the-agile-brand/
For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now on to the show. |
| 1:06.6 | Today's topic is something that I'm certainly passionate about, which I recently wrote |
| 1:10.6 | two books in my Agile Brand guide series about as well, and my guest today has been very |
| 1:15.0 | active in the community. |
| 1:16.8 | Today we're going to talk about Agile Marketing and a recent report, the sixth annual state |
| 1:21.4 | of Agile Marketing report by Agile Sherpas and the Agile Marketing Alliance. |
| 1:25.9 | There's a number of insights that should be interesting to all marketers and leaders, |
| 1:30.0 | even if you're not currently using Agile. |
| 1:32.6 | Tell me, discuss this topic. |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from The Agile Brand, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of The Agile Brand and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.