#401: B2B Customer Experience at Scale, with Tommi Marsans, Verizon Business Group
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
5 • 2.7K Ratings
🗓️ 2 August 2023
⏱️ 26 minutes
🧾️ Download transcript
Summary
The following episode was recorded at PegaWorld Inspire in Las Vegas, and I’m looking forward to this topic as well as sharing the conversation with my guest today.
Today we’re going to talk about optimizing the B2B customer experience with AI, automation, cross-channel personalization, all while doing it at scale for the enterprise.
To help me discuss this topic, I am joined by Tommi Marsans, Marketing Technology Strategist at Verizon Business Group.
RESOURCES
Verizon Business Group: https://www.verizon.com/business/
Pega: https://www.pega.com
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
Sign up for The Agile Brand newsletter here: https://www.gregkihlstrom.com
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For consulting on marketing technology, customer experience, and more visit GK5A: https://www.gk5a.com The Agile Brand podcast is brought to you by TEKsystems.Learn more here: https://www.teksystems.com/versionnextnow
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Transcript
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| 0:00.0 | Welcome to season 5 of the Agile Brand with Greg Kielström, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.8 | I'm your host, Greg Kielström, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielström.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:07.3 | The following episode was recorded at PegaWorld Inspire in Las Vegas, and I'm looking |
| 1:11.6 | forward to this topic as well as sharing the conversation with my guests today. |
| 1:16.0 | Today we're going to talk about optimizing the B2B customer experience with AI, automation, |
| 1:21.4 | cross channel personalization, all while doing it at scale for the enterprise. |
| 1:25.8 | I hope I discussed this topic. |
| 1:27.0 | I'm joined by Tommy Martens, Marketing Technology Strategist at Verizon Business Group. |
| 1:32.8 | Tommy, welcome to the show. |
| 1:35.1 | Thank you. |
... |
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