40. Using Social Proof to Increase Sales This Holiday Season with Ellen Coule

the bossbabe podcast

Natalie Ellis

Self-improvement, Marketing, Education, Entrepreneurship, Business

4.9 • 2.6K Ratings

🗓️ 4 October 2019

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We’re now introducing mini episodes, which are shorter episodes that are super actionable and feature Team BossBabe. BossBabe’s Head of Marketing, Kay Snels, will be your host for this episode where we interview our very own Head of Sales, Ellen Coule. Kay and Ellen dive into how you can use social proof to increase sales this holiday season, which social proof strategies you can implement for your product or service-based business, and how to ask for social proof assets. Ellen shares how to create social proof content, how to ask for tangible testimonials, and how to best utilize these assets to create sales. If you’d love to learn from the BossBabe team about how to grow your audience on Instagram by 10,000 ideal clients in 30 days, register for a free spot in the next training at: https://bossbabe.com/growthatinsta This episode is sponsored by the Insta Growth Accelerator. A 12-week accelerator designed to show you how to grow and monetize your Instagram account. www.instagrowthaccelerator.com Get more actionable tips on our blog at: https://bossbabe.com/9-ways-to-increase-e-commerce-sales-this-holiday-season/ https://bossbabe.com/how-to-prepare-your-online-shop-for-cyber-monday-2018/

Transcript

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0:00.0	By posting regularly about happy customers using your products and enjoying them.
0:13.5	Other customers or potential customers are going to take notice
0:17.0	and realize that they too need your product.
0:20.4	Once you get those testimonials,
0:22.2	you'll be able to make up for any discount you gave in way more increased sales.
0:27.0	Welcome to the Boss Babe Podcast, a place where we share with you the real behind the scenes of building successful
0:34.7	businesses achieving peak performance and learning how to balance it all.
0:38.9	I'm K K snails, head of marketing at Boss Babe and your host for this week's mini episode.
0:44.0	These mini episodes are designed with you in mind.
0:48.0	Each episode, a member of Team Boss Babe, will dive into one topic whether that's product sales
0:55.2	marketing community or leadership so consider it your weekly mini training that's
1:00.8	super actionable so you can implement it right away.
1:04.4	In today's episode we interview Ellen Cool.
1:07.5	Ellen serves as the head of sales at Boss Babe.
1:10.4	She has a wealth of experience in product launches, content strategy, user experience, and organic
1:17.1	sales.
1:18.1	And I'm so excited to tap into her experience today.
1:22.0	So today we'll chat about how you can use social proof to
1:25.7	increase sales this holiday season. As always, screenshot yourself listening to
1:31.4	this podcast, share it on your
1:33.2	Instagram stories, along with your biggest takeaway, tagging at Bosbabe
1:38.1	dot ink and hashtag the Bosbabe podcast. This episode is brought to you by the Boss Babe Inst Growth Accelerator, a 12-week
	...

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