Hi, this is Greg. Look for my book The Agile Brand on Amazon or on my website at the

agile. World. Welcome back to the Agile World podcast. This is Greg Kilstrom. Over the last few

episodes I've talked about the Agile Brand Manifesto and how I outlined several

values that Agile Brands have and should have if they want to remain

successful. I thought today I'd give an example of a company that I believe

really exemplifies some of the agile principles and agile values.

And it's not even solely through branding and marketing, but really just embracing an agile approach to business.

The company's Netflix.

And so over the last several decades,

so really since 1997 when the company was started, they've gone through a number of different iterations.

So starting in 1997, Reed Hastings, there's's I'm not sure if it's an urban myth or if it's the exact truth, but the the legend goes let's say

He was fed up with getting, you know, something like a $40 late fee from Blockbuster,

and just kind of said, you know, there must be a better way than these video rental late fees.

And, you know, while today, that's an easy thing to kind of understand and appreciate,

I think for those of us, myself included, that kind of grew up in the era of you know VHS

and video rentals and and all of those kinds of things it's sometimes hard to

remember just how big blockbuster was.

They were a very big part of a very big industry,

a thriving industry of video rentals.

And so here is this guy who says, okay, I'm sick of paying late fees for returning

things that I paid for already, and I want to do something different.

So he basically takes on a huge industry.

...