Hey, everybody. Welcome back to the show. This is Capitalism.com and I'm still Ryan Daniel Moran.

Hey, this week I'm just coming off of the high that is something we call pitch week inside of the

capitalism incubator. It's where we have all of our students prepare all of the notes that they've made about their business

plan and they fake pitch their business to a board of advisors, me being one of them.

And we bring in a few of our investment partners or we might have influencers sit on the panel.

It's so much fun.

There's a lot of work going up to pitch week, but after that, they're off to the races to build

their multi-million dollar businesses.

And after Pitchweek was over, one of my team members asked, hey, if you could only invest

in one of those businesses, which one would you invest in?

And I told him, and he gave me me his opinion and it was a different business. And it started up this interesting conversation of

what do certain investors or advisors look for to know that your business is going to win?

And I kind of instinctively or intuitively can tell when a business is going to win.

And it was the first time that I sat and thought out, okay, what does it actually require

to know that a business is going to win?

Sometimes when you see a pitch, it can logically make sense,

but you have the sense that that business just isn't going to fly. Whereas sometimes, it's the opposite.

Someone could have all the wrong things on paper, but you still know that it's going to work. And I boiled it down to four areas where

if an entrepreneur has this down, I know that they're going to win. I know that it might be

worth my capital. It might be worth me sitting down and guiding this person. So what I'm giving you today is four things that when you have nailed, you know you have a winner.

If you're out of alignment in one of these areas, take note of that because that is probably what is keeping you stuck.

All right.

...