What's up, everyone? Welcome to another episode of the crazy ones. This is Alex here and I'm coming

back with a journal style episode. People have been loving this shorter format that focuses on

specific challenges and problems within building a business. And so before we hop into it,

shoot us an email at the crazy ones at MorningRoo.com and respond with one very acute challenge or

priority that you are dealing with in your business or your company right now that you would like to

hear us talk about on an upcoming journal style episode. I want to read part of a private

Twitter conversation that I had with a VC yesterday. I'm not going to say their name, but I'm going

to share some of the content of the exchange. This person said, and I quote, plunge your game,

why is that how you want to spend your time unsolicited feedback? You have the time and the money

to do whatever you want at this point. If you want to run an e-com business, buy one that has

demand already. Hack this on maybe as a product if it fits. But in my humble opinion, you're going

to wake up in 18 months and be like, why am I spending my time on this? This is just the first part

of what was a lengthy exchange with this individual about the plunge, them sharing why they think I'm

wasting my time on it and me responding to their feedback. Let me start by saying this message

didn't feel good. It never feels good to have someone tell you that you're wasting your time and

your idea sucks. I actually think the wasting your time part burns more than the bad idea part

for me. But my purpose for sharing the story isn't to blow up this VC or say that what they did was

wrong. I do think they were genuinely trying to help me out and be the quote unquote bad guy

who tells it as it is when everyone is just patting me on the back, which by the way, I think

there's value in this because the most annoying thing in the early days of Morning Brew was having

family tell Austin and I that the product was perfect and we didn't have to make any changes.

But anyway, the purpose of this episode is to share strategies for productively handling the

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