4 Things Influencers Have Normalized (& we STILL Overconsume!)
Frugal Friends Podcast
Jen Smith & Jill Sirianni | Backyard Ventures
4.6 • 1.2K Ratings
🗓️ 23 January 2026
⏱️ 44 minutes
🧾️ Download transcript
Summary
It’s normal for influencers because they make money out of it, but we don’t! These influencers have normalized outrageous spending, yet we still fall for it. So in this episode, Jen and Jill reveal four things that have become normal that we still fall for and how we can be creative ourselves.
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Transcript
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| 0:00.0 | Four things influencers have normalized, and we still overconsume. |
| 0:09.6 | Welcome to the Frugal Friends podcast, where you'll learn to save money, embrace simplicity, and live a rich in your life. |
| 0:19.4 | Here are your host, Jen and Jill. |
| 0:25.9 | If you have spent any amount of time on social media, you get conditioned to just see certain |
| 0:32.9 | things over and over. |
| 0:34.4 | Part of it is because it's popular. |
| 0:36.0 | Part of it is because of algorithms, but these |
| 0:39.1 | influencers truly have normalized things that 10, 15, 20 years ago weren't really normal to |
| 0:47.2 | overconsume in the quantities that we are consuming. We're going over four categories that we just |
| 0:53.8 | think are not worth it to be |
| 0:55.9 | spending so much money on. Let's get into it. There's food in the fridge. Not the good kind. |
| 1:03.5 | Welcome, frugal friends. I'm Jen. I'm Jill. And if you too struggle with eating the food you have at home, you are going to love that. |
| 1:14.5 | You're actually, you're not going to love this episode, you're going to hate this episode, but you should stick around and watch it. |
| 1:19.4 | We know that we need it. |
| 1:20.4 | Because we know we need it. |
| 1:21.7 | So this episode is inspired by a video I saw on YouTube from Susanna Friesen titled Five Things We Normalize |
| 1:30.6 | and Overconsume Without Question. |
| 1:32.7 | And she went through some of the things that she sees on social media, that she herself |
| 1:37.8 | started to overconsume without question. |
| 1:41.2 | And so I thought it would be cool to expand on that list with some things that we |
| 1:46.0 | personally, Jill and I, overconsume because of what we see on social media and really have to |
| 1:53.8 | keep ourselves in check with. And so the first one is food. Oh my God, we should go get a burger and prize. |
... |
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