10, 9, 8, 7, 6, 4, 3, 2, 1.

When is a countdown like that used?

The answer to that, at the end of the show.

My name's Tom Scott, and this is Lateral.

Three people responded to my bat signal for help with questions this week.

Let's see how many wacky sound effects and comedy violence there's going to be over the next 40 minutes or so. From his own MKBHD channel and the Waveform podcast, Marcus Brownlee. Good to be here. Good to be here. Thanks for having you. From the Fearless STEM careers podcast and BBC Earths, how did they build that? Haley Loren. Hello. And from Corridor Digital, Corridor crew and the Corridor cast, Ren Weikman.

Yo, how's it going? Glad to be here. Thank you very much, all of you, for turning up. We are going to go straight into the first question. The questions I have for you have a maze of twists and turns, and your job is to find your way to the exit without chopping down too many hedges

in the process.

There are no points, there are no prizes.

This is all just for reputation and dragging rights.

So, good luck to you all.

Your first question is.

In 1976, Steve Jobs avenged his previous employer, Atari, by choosing a specific name for his new company.

Why did he pick that name?

I'll give you that one more time.

In 1976, how did Steve Jobs avenge his previous employer Atari by choosing a specific name for his new company?

So, I have a sneaky suspicion he named his company Apple.

Yes, I'm pretty sure. That is definitely right. The first thing I have to ask is, does anyone know this? Has anyone heard this story? If you know it outright, Marcus, you have your hand up. Right, you get to be the smug one here. You get to sit out this question. Like, we'll take your word for it if you have pen and paper, like write down your answer. We'll take you word. We'll check in at the end, which means this one is for Haley and

Wren. You're absolutely right, Ren, that the new company was Apple. I'm also not at all

surprised that Marquez knows the answer to this. I, this is one of those stories that I feel like I probably know and have just totally forgotten over time. For some reason, I keep thinking of Newton, like walking around his apple orchard and apple falls on his head and he invents gravity. That's how it works, right? Yeah, there was... That's kind of where my mind went to you as well. There was no gravity before Newton. He obviously invented it.

Nope. It was gravity list before them.

So, okay, Steve Jobs famously invented Apple along with Steve Wozniak and another dude whose name I will never remember.

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