4. Strategy for Slow Months - Seasonality of Products
The Product Boss with Jacqueline Snyder
Jacqueline Snyder
4.8 • 961 Ratings
🗓️ 8 January 2018
⏱️ 12 minutes
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Summary
In this minisode (aka "Minna-sode"), Minna answers a question from Ashley about product-based seasonality. Minna shares her strategy for what to do in your slow season to ensure your product sales are still growing and your business will still scale and hit your goals. Ashley owns a planner business and Minna gives specific examples on how to leverage the seasonality of her planner busy season.
Minna's company Lil' Labels
Jacqueline's company Designer Consulting Co-Op
This episode was brought to you by our mastermind, Multi-Stream Machine, where we combine the product-based expertise from two coaches and the accountability and inspiration of a peer mastermind group. It's a shortcut to success with a goal of catapulting your business into more sales. Apply today at: www.theproductboss.com/mastermind.
Transcript
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| 0:00.0 | You're listening to episode four of the Product Boss podcast. In this minisode, which I am dubbing |
| 0:06.7 | Minasodes, I talk about seasonality. We had a question from Ashley. She asked, how do I run a seasonal business? I need to determine |
| 0:17.3 | inventory and my selling season is short. How do I make money in the off season? I design planners and I have a big season, |
| 0:25.1 | September through January and a smaller one April through July. So Ashley, I'll be answering your |
| 0:31.2 | question today. Thank you so much for submitting it, and here we go. |
| 0:39.0 | Welcome to the Product Boss Podcast, where we help product-based businesses grow their sales and |
| 0:45.2 | improve their strategies. |
| 0:47.0 | Hey everyone, I want to introduce you to my co-host and Viz Bestie, Mina Kula Sitab, an Amazon guru that has built a multi |
| 0:56.7 | six-figure product-based business. In introducing the other half of the product |
| 1:01.7 | boss, Jacqueline Snyder. She has helped launch and |
| 1:05.0 | grow over 500 fashion apparel and accessory brands even one of her own. |
| 1:10.6 | And together we share our inventory of secret weapons that will help you dig deep and do the work it takes. |
| 1:19.0 | Are you ready? Let's build together. |
| 1:26.0 | Hey Ashley, I totally get it. Seasonality for product-based businesses can really be a pain because we always feel that need to fill in the gaps of when we're slow. |
| 1:34.7 | But I just wanted to quick say that in every single business, |
| 1:38.4 | whether it's product or service, |
| 1:40.1 | there is going to be the ebb and flow. |
| 1:41.7 | There's going to be that slow season and that busy season. |
| 1:44.4 | So the best way that I found is just to embrace it and reframe it so you're able to scale. |
| 1:50.0 | So let's put some numbers to it and then I'll kind of get into what I'm talking about. |
| 1:55.0 | So let's say you're going to 2X your business from the previous year. |
| 1:58.0 | So that's your new goal. 2Xing month by month from the previous year. |
... |
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