4 strategies for tackling the toughest challenges

Masters of Scale

WaitWhat

Entrepreneurship, Business, Management, Reid Hoffman, Mindset, Diversity & Inclusion, Jeff Berman, Bob Safian, Startups

4.6 • 4.4K Ratings

🗓️ 19 September 2023

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

The boldest of entrepreneurs take on the impossible. Recorded live at the Masters of Scale Summit, four scale leaders in Bjarke Ingels, Aurora James, Kathryn Finney, and Scott Harrison offer their strategies and ideas around taking on society’s most complex and tough challenges. In this episode, you’ll hear how each entrepreneur embraces a unique challenge from addressing systemic racism, designing sustainable architecture, to bringing clean and safe water across the globe. To take on the impossible, and build a better future, each of these leaders offers that the road to scale begins with a daring mindset and a willingness to embrace problems — no matter their size or complexity.

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Transcript

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0:00.0	Hey listeners, it's Chris Cotea, producer and master's of scale.
0:04.7	If you love hearing stories from master's of scale that help you build a deeper understanding
0:09.2	of the business world, we have another podcast to recommend.
0:13.2	It's called Freakonomics Radio.
0:15.7	In an every episode, best-selling author, Stephen Dupner, engages in conversations with some
0:19.8	of the most intriguing minds on the planet, ranging from CEOs to artists to noble laureates.
0:26.6	Together, they delve into a wide array of unique ideas spanning across business, psychology,
0:31.7	and more. So, simply search for Freakonomics on your podcast platform and give it a listen.
0:42.0	A really small act, it may seem very small to you, creates this ripple effect of winning,
0:48.4	in which other people start to do well, great things start to come out of it.
0:53.1	By accident, we realized that the machines we have in our company could address a global urgent
1:01.3	issue and we thought, what other big problems can we address?
1:06.6	And I realized something, not only was this the right thing to do, it was going to be damn good
1:12.0	business. If you are trying to solve big problems, the work will never end.
1:23.5	Hi, everyone. I'm Bob Safian, former editor of Fast Company, founder of the Flux Group in
1:29.5	your host. You're about to hear a special episode of Masters of Scale that illuminates the power
1:35.9	and the impact in attempting the impossible. When scaling a business, we often see impossible
1:43.0	challenges in our path. Many wise operators opt to gracefully sidestep those potholes,
1:50.2	to find the way around them so they can more rapidly get up to speed. And that makes sense.
1:55.8	As Reed Hoffman says, entrepreneurship is like jumping off a cliff and building a plane on the
2:00.9	way down. You only have so much time to generate upward momentum. But what happens if you decide to
2:07.6	go right at a huge challenge? The risk is super high. Yet if you succeed, the rewards can be phenomenal.
	...

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