You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe.

Today's guest is the author of the book Pivot, which Business Insider

has ranked among the top 20 best business books of 2016. And in 2017, Pivot was named one of the

seven books that will change the way you work. My guest today is Jenny Blake, and in today's

episode, she's going to take us through her four-stage method for successfully pivoting your career,

business, or even your

side hustle.

You'll quickly realize how relevant this topic is as we get into our conversation today.

So let's not wait any longer.

Here is my conversation with Jenny Blake about effectively pivoting your business.

Jenny, welcome to the Creating a Brand podcast.

So excited to have you with us today.

Thank you so much, Alex.

I'm honored to be here and grateful that you've done the deep dive into Pivot World.

I have.

We were talking offline.

I've gone through this book in extensive detail for my own knowledge.

And I fell in love with the book. So, Jenny, thank you for what you've done here. I'm excited to get into it with you today. Thank you. Me too. So I think the best

place to start is by defining a pivot. What does this even mean? I know we hear it thrown around.

It's now I hear the word pivot or see it in the headlines every single day. I wanted to think about

in the world of

...