Hey, my friend, welcome to the art of online business podcast.

My name is Rick Mulready and I'm an online business coach.

I'm an ads expert and most importantly, I'm a dad.

And this show is where we help established online course creators and coaches create more profit, more impact, with less

hustle. All right, let's get into it.

All right, welcome back to the show, my friend Rick here. And today we're already talking about

email marketing. And one of the most prevalent things that has been said over the past few years when it comes

in the online space is that email is, you know, email is dead.

Email marketing is dead.

And for a number of reasons, right?

The open rates are down, click rates are down.

Stats you can't be trusted anymore because of all these

technology and all this other stuff right now, right? There's some truth to the stats part, right?

But my friend, email marketing is not dead. Keep in mind that, and it feels weird to say this,

but like you own your email list, right? If everything else in your business came crashing down, you can export

that email list. People have raised their hand to say, hey, I want to hear from you. I want to learn from

you. And you have that email list. You can communicate with those people. You can take that email

list wherever it is that you go and start communicating with them. know and years ago early on in my business I used to you

know I'm no different you know I used to and I still do frankly not in this way

but I compare myself to other people right I think it just kind of human

nature that we do that.

And early on in the business, I put a lot of value on or my identity, I should say.

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