4 Marketing Traits to Emulate from Businesses like Amazon #1804

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Marketing, Careers

4.6 • 1.4K Ratings

🗓️ 23 July 2021

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

In episode #1804, we share four marketing traits to emulate from hugely successful businesses like Amazon, which has done a number of different things to help them grow. From obsessing about your customers to aggressive experimentation and creating lifetime value, we’ve got some key advice to help you grow your business! Tune in today to learn more! TIME-STAMPED SHOW NOTES: [00:20] Today’s topic: 4 Marketing Traits to Emulate from Businesses like Amazon. [00:29] The first trait you can emulate to help you grow: obsess about your customer. [00:48] An example of how adding reviews helped Amazon build trust and increase revenue. [01:19] Trait two: prioritize learning over profit in the early phases of your business. [02:22] Trait number three: optimize for LTV or life time value. [02:59] Last but not least, trait number four: cultivate company culture. [03:40] That’s it for today! [03:41] Go to marketingschool.io/live to join our virtual and live events. Links Mentioned in Today’s Episode: Amazon Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top level marketing tips
0:06.4	and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.8	Let's start leveling up your marketing knowledge with your instructors, Neil Patel, and Eric
0:16.8	Sue.
0:17.8	All right guys, before we start, we got a special message from our sponsor.
0:24.1	If you want to rank higher on Google, you got to look at your paid speed time.
0:28.6	And fast your website loads the better off you are with Google's Corvital update that
0:33.2	makes it super, super important to optimize your site for low time.
0:37.7	And one easy way to do it is use the host that Eric and I use dream host.
0:42.2	So just go to dream host or Google it, find it, check it out.
0:46.2	And it's a great way to improve your low time.
0:48.5	Today, we're going to talk about three marketing traits to emulate from businesses like Amazon.
0:56.2	So Amazon does a lot of things that have helped them grow.
0:59.6	The first trait that you need to emulate is obsess about your customers.
1:03.7	Always say the three things that made Jeff business successful is number one.
1:07.2	He obsessed about his customers, number two.
1:09.1	He obsessed about his customers and number three, he obsessed about his customers.
1:13.3	And that's really helped Amazon grow because he'll do what's best for them, even if it hurts
1:17.8	him in the long run.
1:18.8	Great example of this is adding reviews.
1:21.6	When he first started adding reviews to Amazon, people thought he was crazy, but he's
1:25.0	like, wait, I don't want people to buy products if they're no good.
	...

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