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Great Moments in Weed History

4/20 Special : Mylar Bag Art Show + "How The Waldos Created a High Holiday"

Great Moments in Weed History

David Bienenstock

Tv & Film, Comedy, History

4.8659 Ratings

🗓️ 9 April 2025

⏱️ 88 minutes

🧾️ Download transcript

Summary

As our annual celebration of 4/20 rapidly approaches, please roll up and get ready for the incredible true story of how a small Northern California weed crew created an analog meme that grew into an international high holiday of cannabis liberation. But first, we check in with acclaimed journalist David Downs and Lance Lambert from Grove Bags about "weed week" in San Francisco, particularly the "Get to the Bag" art show, which chronicles the fascinating history and subversive artistry of the mylar bags that became industry-standard cannabis packaging for licensed brands and illicit operators alike starting about fifteen years ago. And speaking of 4/20, if you're in Portland on 4/19 please grab tickets to my live show The History of Weed, happening at Kickstand Comedy theater. PATREON Please support Great Moments in Weed HIstory on Patreon. Supporters get exclusive access to video versions of this podcast and private seshes, plus cool rewards like a signed book. And it truly helps us make the best show possible. EPISODE ARCHIVE Visit our podcast feed for 150+ episodes of Great Moments in Weed History, and subscribe now to get a new weekly podcast every Weednesday.

Transcript

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0:00.0

I'm looking on everything.

0:05.0

I'm going to, welcome to an all new, great moments and weed. It's been-new great moments in weed history.

0:25.7

Heads up, everybody.

0:27.0

This is our always highly anticipated 420 smoketacular, so best roll one up now and settle in for the ride.

0:36.0

The feature attraction of this episode will be our

0:39.1

annual deep dive retelling of the history of 420, a bit of underground slang that originated in

0:46.7

1971 among a small group of high school friends who called themselves the Waldo's. That's right.

0:56.6

A single weed crew in Northern California created an analog meme around a specific time of day to get high that eventually

1:03.7

transformed into an international day of cannabis, celebration, and liberation.

1:15.1

Much more on that incredible bit of weed history later.

1:18.8

But first, before we retell the tale of the Waldo's,

1:22.0

I want to explore what 420 means in our current moment.

1:25.9

So I caught up with leading cannabis journalist David Downs as he prepares to host his second official weed week in San Francisco.

1:31.7

Modelled after the city's beer week, this cannabis counterpart consists of seven world-class growers from across California

1:39.6

exclusively dropping seven highly sought-after strains at seven of San Francisco's top

1:46.0

cannabis consumption lounges over the course of seven days leading up to 420.

1:52.7

I particularly wanted to talk with David Downs about the art show he's curating at the heart

1:58.2

of Weed Week, called Get to the Bag.

2:01.1

It celebrates the fascinating history and subversive artistry of the ubiquitous Mylar

2:06.9

bags that became industry standard cannabis packaging for licensed brands and illicit

2:12.1

operators alike starting about 10 or 15 years ago.

2:16.8

Also joining the conversation is Lance Lambert, CMO of Grove bags, which sponsors

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