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Perpetual Traffic

3X Your Revenue, $0 Down: The Secret Acquisition Playbook with Tom Shipley

Perpetual Traffic

Tier 11

Business, Marketing, Entrepreneurship

4.7 • 867 Ratings

🗓️ 5 July 2024

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Ralph welcomes Tom Shipley, an entrepreneur with a background in special forces and a track record of building successful businesses through mergers and acquisitions. Tom shares his journey from the challenges of the tech bubble to creating Atlantic Coast Brands, telling you the strategies and insights that have driven his success. You’ll learn a lot about the nuances of business growth, creative financing, and how to find and close acquisition deals. Tom's stories and advice are like a guide for business owners looking to scale in innovative ways. So, tune in if you’re aiming to elevate your entrepreneurial game!

Chapters:

  • 00:00:00 - Welcome to Perpetual Traffic Podcast
  • 00:00:39 - Meet Tom Shipley: Serial Entrepreneur and Former Special Forces Operator
  • 00:01:58 - Unlocking Business Growth through M&A
  • 00:04:40 - Tom Shipley's First Business Ventures
  • 00:05:09 - Surviving the Tech Bubble
  • 00:06:47 - Building a Beauty Empire: Atlantic Coast Brands
  • 00:10:07 - Innovative Financing and Acquisition Techniques
  • 00:14:24 - Identifying Perfect Acquisition Targets
  • 00:17:00 - Creative Deal Structures
  • 00:19:30 - Leveraging Your Network for Funding
  • 00:21:45 - Motivations Behind Selling a Business
  • 00:24:00 - Retaining Key Employees
  • 00:26:00 - Case Studies of Successful Acquisitions
  • 00:27:07 - Steering Clear of Acquisition Pitfalls
  • 00:34:14 - Gear Up for DealCon Conference
  • 00:35:27 - Final Thoughts and How to Get in Touch

LINKS AND RESOURCES:


Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!

Mentioned in this episode:

https://perpetualtraffic.com/advertise-with-us/

Transcript

Click on a timestamp to play from that location

0:00.0

Hey folks, Ralph here.

0:02.3

With something that could seriously upgrade your top of funnel ad game, if you've been a

0:07.4

PT listener for any period of time, you know that we talk about top of funnel all the

0:10.8

time and how challenging it is for you to get quality top of funnel clients or leads

0:17.8

or customers and then convert them typically at bottom of funnel.

0:22.8

Well, TV advertising is one of those areas that we haven't discussed here on PT all that much.

0:29.4

But our friends over at AdCritter have figured this stuff out.

0:33.2

They do connect to TV ads so you can be everywhere without spending millions on Super Bowl ads,

0:39.9

but they pair it with display retargeting. So you're hitting the audiences with a complete approach.

0:46.4

You reach them, then you remind them, and then you collect the revenue. It's a strategy designed

0:52.6

to deliver, and let me tell you, it really

0:55.6

works. We're testing this at Tier 11, and so far, the results have been very impressive. Now,

1:01.6

with Ad Critter, creating custom audiences are so easy. You don't need to reformat files. You don't

1:07.3

need to mess around with complex spreadsheets. You just upload any file in any format and you're ready to go.

1:12.9

And the match rate is awesome.

1:15.0

They make it easy to connect with the right people,

1:17.4

the actual people that have interacted with your ads in the past,

1:20.7

and then allow them to naturally flow through your funnel

1:23.7

so you can convert them at bottom of funnel.

1:26.9

Now, the folks at AdCritter, we twisted

1:28.7

their arm to get us a great deal for you, the PT listener. They are offering a special deal for

1:34.3

y'all, and that is you can get a $500 campaign credit, meaning $500 in free money to test out the

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