#398: How to Build a Brand with Tim Newton

The EntreLeadership Podcast

Ramsey Network

Entrepreneurship, Business, Management

4.7 • 4.1K Ratings

🗓️ 26 October 2020

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

How do you create a brand people rave about? Turns out, there’s more to it than just fancy fonts and packaging. Tim Newton, senior creative officer at Ramsey Solutions, argues that truly amazing brands dig deeper. They use what they value to influence every touchpoint they have with customers. Does it really make a difference? Yes. Because over 53% of people say they connect emotionally to a brand because of shared values and beliefs.1 So, in this episode, Tim will teach you how to build a brand that creates lasting connections with your customers and sets your business apart. entreleadership.com/podcast The Physics of Brand by Aaron Keller, Renee Marino and Dan Wallace #395: Pitfalls to Avoid in Your Leadership with Dr. Chip Dodd StoryBrand website #335: Why Self-Knowledge Matters with Ian Morgan Cron Branding Guide from Tim Newton Review this episode for a chance to win a $25 Amazon gift card Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future podcast episode!

Transcript

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0:00.0	Have you heard about the labor crisis in America right now?
0:03.1	Millions of people are giving up on work and business leaders are feeling it from every
0:07.2	side.
0:08.2	That's where we're hosting a free live stream.
0:11.6	America's labor crisis.
0:13.1	The real reason people are giving up on work Thursday may the fourth.
0:17.5	It's completely free.
0:18.9	I'm teaming up with micro and five best selling authors.
0:22.0	We're going to discuss the problem and what some good solutions are.
0:25.0	If you're a business person, you got to do this.
0:27.4	We'll miss it.
0:28.4	Register now at EntryLeadership.com slash labor crisis.
0:34.4	Hey, if you run a business, you know that your brand matters.
0:40.8	But what is a brand?
0:42.1	We throw that phrase around a lot and the whole idea of branding originated with cattle
0:46.9	ranchers.
0:47.9	You know, when they put a hot iron in the side of their cow to say, visually, this is the
0:52.1	sign that says, this is my cow.
0:56.1	And ever since then, branding has often been associated with the logo, the imagery,
1:01.9	the visual experience.
1:03.9	The guys, that's only a small part of the deal.
1:08.2	From the Ramsey Network, this is the EntryLeadership podcast where we help business leaders grow
	...

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