398: Creating a Niche As A Bridal Stylist w/ Selina Howard

Side Hustle Pro

Nicaila Matthews Okome | Side Hustle Pro Media

Nicailamatthewsokome, Blackwomenentrepreneurs, Sidehustle, Blackpodcast, Sidehustlepro, Marketing, Sidehustles, Business, Smallbusinesspodcast, Sidehustleshow, Blackownedbusiness, Blackwomenownedbusiness, Blackwomen, Blackentrepreneurs, Smallbusinessshow, Businesspodcast, Entrepreneurship, Smallbusinessowners

4.8 • 1.8K Ratings

🗓️ 3 April 2024

⏱️ 62 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we have in the guest chair Selina Howard, founder and CEO of Vanglorious Brides. Getting her start as a teacher and side hustling as a wedding planner, Selina found her passion and niche in dressing brides. Today, Vainglorious Brides offers custom bridal shopping experiences, day of dressing services, bridal fashion event production, and more.

In this episode she shares:

How she went from working for free and building her network to booking celebrity clients
How fostering strong relationships in the industry gave her the upper hand
How she pioneered bridal styling and created her own niche

Highlights Include:

00:00 Intro
5:08 Becoming a bridal stylist
11:22 The business of working with brides
18:58 Building relationships in the industry
26:07 Creating a niche in the market
33:20 Recovering from COVID impact
39:38 Scaling A Team
43:02 Booking clients from social media
47:17 Expanding Black bridal market’s reach
53:48 Advice for entrepreneurs

Check out episode 398 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

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Links mentioned in this episode

Selina’s Website: https://www.vaingloriousbrides.com/
Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/

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Guest Social Media Info

Selina’s Instagram: https://www.instagram.com/vaingloriousbrides/

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Transcript

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1:18.0	Side Hustle from Passion Project to Profitable Business.
1:21.7	And I'm your host, Nakela Matthew Zakome. So let's get started. Hey, hey friends, welcome, welcome back to the show. It's Nakela here and I am back with another awesome interview.
1:37.0	Today in the guest chair I have Selina Howard.
1:40.0	Selina is the creative director and stylist for Vane Glorious Brides, a boutique bridal
1:46.1	styling solution for the modern pride.
	...

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