What's up guys? This is Andy back with another Amazon quick tip. This is a question that was asked on my weekly Q&A call with my coaching students. Enjoy.

What are the steps or checklist you go through when trying to increase your conversion rate on your listing?

And I put together a little list here and this is probably the step-by-step in order that I would go through and make changes or improvements if my conversion rate was low.

Remember, your conversion rate in the terminology on Amazon seller Central

in the business reports is unit session percentage. So if you go into business reports and you

could go to sales by parent or child item and go to unit session percentage, that is your conversion rate. Okay, so if you're like, okay, my conversion

rate on this listing is 5%, let's get that one up or 4 or 4 or whatever. Like, those need to be

improved. That's the number you're looking at. Okay. So as far as the order of, what's the order

of things I would improve to improve my conversion

rate? Where would I start? Because here's the other thing too. When it comes to split testing,

brand experiments, making changes and seeing which one made the difference, if you test too many

variables at the same time, you're not going to know which variable made the difference.

You can, right? You can like,

I don't want to say like, oh, if there's a lot of improvements that need to be made, like,

take six months to do other improvements. No, like obviously make as many improvements as you can.

But just understand that. If you're trying to like diagnose like, oh, what was the issue? Was

the issue the price? Was the issue the title? Was the issue the main image? If you change all of those at the same time, it's going to be really hard to tell

which one made an impact. So in order, this is what I would do. Number one, reviews, especially if

it's a new product launch. If you're launching a new product, new listing, you have no reviews and you start selling,

you start running ads, you're going for a week, you're going for two weeks, and you're looking

at your conversion rate, your unit session percentage, and it's low. It's like 1%, 2%, you're like,

Andy, my conversion rate's super low. People are not buying my stuff as much as they need to be.

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