397: Power Talk Friday: Where Are They Now?: Cheryl Luckett: Dwell By Cheryl

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Business, Design, Arts

4.8 • 786 Ratings

🗓️ 25 January 2019

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Todays’ guest is Cheryl Luckett, who is not only a tenacious and creative entrepreneur but has used her talents to build a flourishing business. Within the past two years, Cheryl has fully committed to growing her design business by using her creativity to incorporate unique designs into her projects. Her work has been published in Home and Garden, Southern Home, The Charlotte Observer, and her work has been featured on many other platforms. Not only is Cheryl making headway in her business but she’s using her platform to build relationships. Cheryl is all about establishing connections and giving back. In this episode, Cheryl talks about how to network, how to build beneficial relationships and the importance of self-promotion. If you want to learn how you can pursue your own dream and build an authentic business, join us in this episode of A Well-Designed Business, with your host, LuAnn Nigara. Show Highlights: What Cheryl has learned about the process of introducing new pieces. The new product line that is being launched on Cheryl’s website. Creating unique pieces and collaborating with local artists for the high-point market. How Cheryl fell into her current project and first show-house. Why you should keep going back and not always take no as a final answer. Being consistent with your business through your personality and professionalism. Cheryl shares how she uses her social media to uphold her brand. Cheryl talks about why she hired a coach and getting her license. How Cheryl built mutually beneficial relationships and set boundaries. Analyzing strengths and utilizing them to benefit your business. How Cheryl used her love for design and culture to tell a story. Weaving in friends’ goals and creativity into your work. The mechanics behind Cheryl’s design process. Identifying people who are going to be ambassadors for your business. Cheryl talks about how you build a business on self-promotion. Collaborating with smaller businesses in order to reach a bigger audience. Setting expectations upfront for projects as opposed to rushing for time deadlines. Being honest about your abilities with potential clients. How Cheryl prepares for upcoming showrooms. Previous Guests Mentioned: Denise McGaha #10 Kim Hoegger #336 Madcap Cottage #228 Ruthie Staalsen #296 Rasheeda Gray #267 Revolution Fabrics Sylvester Alexander Links: Website: Dwell By Cheryl Furniture: Dwell By Cheryl Blog: Dwell By Cheryl Blog Instagram: Dwell By Cheryl Facebook: Dwell By Cheryl Twitter: Dwell By Cheryl Pinterest: Dwell By Cheryl LinkedIn: Cheryl Luckett

Transcript

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0:00.0	Hey, I want to give a shout out to my friend Susan Winterstein. You may know Susan from her two
0:05.5	podcast appearances here, episodes 164 and 717. In these episodes, Susan told us about her charity
0:13.7	that she founded Savvy Giving by Design. Now she has introduced the Savvy Giving Design Coalition.
0:21.1	The mission of both of these is to bring comfort and hope to families by transforming
0:26.6	kids' rooms into healing sanctuaries.
0:30.0	Previously, in order to help Savvy Giving by Design, you could open a chapter in your
0:34.9	own area and then design spaces for children in your area that are in need.
0:40.0	Now with the Savvy Giving Design Coalition, you can contribute and impact the lives of these children
0:45.5	without taking on the beginning of an entirely new chapter.
0:49.9	Savvy Giving Design Coalition operates through the collective efforts of you, the designer, as well as sponsors and volunteers.
0:58.6	This organization is making a real difference in these children's lives, and you can help now in whichever way feels right for you.
1:06.3	I encourage you to listen to Susan's two episodes to learn more and then visit their website at
1:12.2	Savvygivingbydesign.org forward slash design coalition. We'll also put that in the show notes. Welcome to a well-designed business.
1:35.9	My name is Luann Nygaara, and I'm so glad you found this podcast.
1:39.7	Together with my husband, Vince, and our partner, Bill, we have grown our company Window Works from the ground up.
1:45.7	So I know and I understand the challenges you face in running your interior design business.
1:51.8	I also know that your talent alone isn't enough to ensure your success.
1:56.7	So on this podcast, we talk about strategies and practical steps to help you grow your business.
2:03.2	But make no mistake about it, we have our share of fun here, too, mixed in with those aha moments that I love so much.
2:10.3	This isn't fluff.
2:11.4	Nobody has time for that.
2:12.6	Whether you are a new interior designer or a season designer, I am here to help you create and to manage
	...

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