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Real Estate Rockstars Podcast

396: Your Referral Strategy is Costing You Clients! Stacey Brown Randall Tells You How to Fix It

Real Estate Rockstars Podcast

Aaron Amuchastegui

Investing, Careers, Business

4.6864 Ratings

🗓️ 16 September 2016

⏱️ 45 minutes

🧾️ Download transcript

Summary

Working with solopreneurs, small business owners and people on commission, Stacey Brown Randall provides a blueprint to follow to take control of your business by increasing sales through “sticky” clients and unleashing a referral explosion. Stacey is a three-time entrepreneur, certified productivity coach, sales and marketing background, adjunct professor, and aspiring author. Join us as Stacey shares her mindset and a glance at her journey to becoming a Real Estate Rockstar by helping business owners take control of their referrals, client experience, business and days.

Transcript

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0:00.0

Across the world real estate agents are underachieving they're missing out all millions of dollars and commissions

0:09.7

My name is Pat Hyven and in the past 27 years I've sold over 6,000 homes selling over a billion dollars in real estate volume.

0:18.8

My plan is to interview agents from across the world and help all agents create their destiny.

0:38.8

You guys know that I'm pretty experienced in this business been at this game had my I had my license in Maryland for 28 years full-time now. I still have a big team that's run

0:45.4

by somebody else, Mike Slo, my partner, but I'm intricately involved with him

0:49.9

on an email basis if not more regularly so I know what's going on plus I had

0:55.6

over 400 guests on the show including the ones that haven't been released yet and

0:59.7

I see where the pain points are in real estate today and I think there's a huge

1:06.0

pain point in listings right I think that because the MLS is public now

1:12.4

people are having to spend more and more time and more money and effort to get buyers, and they're getting farther and farther away from listings.

1:23.7

And I'm a big believer that listings are the name of the game,

1:28.6

that buyers are a byproduct of listings,

1:31.3

and that you will get much more solid buyers from sign calls than you

1:37.2

will from buying them from some of these sites or from anywhere else and that you will get much more commissions and a much higher profit by being a listing agent.

1:47.5

I think what keeps people from being listing agents is they're afraid of the listing appointment. the reason they're afraid because there's a lot of really heavy rejection I mean I can remember

1:58.2

Times in my career where I really really thought that I had a listing or I really really

2:04.7

wanted a listing and they chose someone else and there's a plethora of reasons why

2:10.8

they may have chose someone else but I just remember it

2:14.5

hurting it just kick right in the gut they keep me awake at night like what did I

2:20.0

say wrong I swore I had rapport with the family. I swore that was in the bag. I should

2:26.8

have closed harder. I should have zigged when they zagged. I should have set a different

2:31.6

price. I should have said a different commission. I should have said, different price I should have said a different commission I should have said you know whatever a different marketing plan I forgot to mention this I forgot to mention that you know sometimes I made my listing appointments too short because I didn't know that they

...

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