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Real Talk with Zuby

#396 Jeff Booth - Why Inflation Is a Lie & Bitcoin’s Future

Real Talk with Zuby

Zuby

News, Business, Society & Culture, Health & Fitness, Entrepreneurship, Politics

4.81.2K Ratings

🗓️ 2 January 2026

⏱️ 69 minutes

🧾️ Download transcript

Summary

Zuby sits down with entrepreneur and author Jeff Booth to challenge the idea that inflation is necessary and natural. Jeff explains why true free markets tend towards deflation, and how debt-based monetary systems actively suppress it. They explore Bitcoin and what it means to regain real financial agency. The conversation also tackles common Bitcoin criticisms, scam narratives, stablecoins, surveillance concerns, and whether quantum computing poses a real threat to Bitcoin. This episode offers a clear, grounded perspective on money, technology, and the future of economic freedom.


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Get up to 30% off OneSkin with the code ZUBY at https://www.oneskin.co/ZUBY #oneskinpod


Timestamps:

(00:00) Introduction

(00:33) Tech deflation

(01:18) Writing The Price of Tomorrow

(03:01) Discovering Bitcoin over time

(06:05) Free markets mean deflation

(11:06) The inflation myth exposed

(18:47) Exit fiat, take agency

(26:12) Risk, ego, rebuilding

(30:25) Personal steps into Bitcoin

(42:21) Explaining Bitcoin as protocol

(54:49) Scams, signal, and trust

(1:01:07) Quantum fears

(1:08:25) Outro


Follow Jeff Booth:

https://www.jeffbooth.ca

https://x.com/JeffBooth


Follow Zuby:

https://linktr.ee/zubymusic



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Transcript

Click on a timestamp to play from that location

0:00.0

What's up, ladies and gentlemen, boys and girls around the world. Welcome back to Real Talk with Zubi. Today I am in the wonderful capital of El Salvador, San Salvador, and I am here with a wonderful guest. He is an entrepreneur. He's an investor. He's the author of the book, The Price of Tomorrow. And this is Jeff Booth. Welcome to the show. Thanks, it would be great to see you.

0:21.0

My first time on your show. Awesome. Happy to have you here. I've been wanting to have you on for

0:24.6

quite a while. For my listeners who aren't familiar with who you are, Jeff, please introduce

0:29.1

yourself. You just did. I would say I started out as an entrepreneur, always curious,

0:46.3

made some lots of mistakes, learned a lot all the way through, came into a tech entrepreneur. We saw the technology, where technology was going, the productivity of technology, and that should be deflationary.

0:56.0

All of my friends who are building tech companies, some of the giant tech companies today,

1:01.0

everything we were doing was driving efficiency, essentially we're moving labor to provide more efficiency.

1:08.0

And when you did that, your business grew because you were giving more value.

1:11.5

And I couldn't connect to the dots to why, if everyone I knew, everything was building

1:16.4

on top of technology, why weren't prices falling?

1:19.4

So that's what, that kind of 10-year journey of asking that question.

1:24.8

And then coming to the conclusion, oh, my God, we're living in a system measuring

1:30.5

this and that system can't allow productivity to flow generally to us. Inspired me to write

1:38.0

the price tomorrow. I wrote that not because I wanted to. I wrote that because I worried

1:43.4

about the world my kids would grow up in if that were allowed to continue.

1:49.1

And that also, even though I was a bitcoiner before that book, and I'd say Bitcoiner, I had some knowledge of Bitcoin and I was, I held a little bit.

1:58.2

But I didn't, it wasn't until investigating what could solve the other problem that I really

2:04.4

started going down the rabbit hole of Bitcoin.

2:06.6

So it was through the process of writing the book that I was getting deeper and deeper

2:10.5

on Bitcoin.

2:11.8

And then afterwards, by trying to essentially counter disprove what I was saying on Bitcoin, spending probably

2:20.2

15,000 hours trying to attack, see where the weaknesses in Bitcoin, I realized I was the weakness.

...

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