#395 S2 Episode 264 - EASY-PEASY! How To Deliver A Quick And Impactful Story

Sales Transformation

Leadium

Social Selling, Daily Sales Tip, Sales, Selling With Video, Sales Mindset, Marketing, Sales Management, Enterprise Selling, Sales Leadership, Founder Led Sales, Sales Tips, Sales Podcast, Business, Collin Mitchell, Founder-led Sales, Sales Prospecting, Management, Outbound Sales, Sales Advice, Sales Training

5 • 2.1K Ratings

🗓️ 23 August 2022

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

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Summary

WHY MAKE IT SO COMPLICATED? A lot of sellers do not engage in storytelling because they think it complicates things when it is not. Ravi is back to talk about how you can create an impactful story with a 10-day 60-second video challenge using the PSA method. Discover how you can do this in 4 easy steps only here in the latest episode of Sales Transformation! Jazz up your sales mindset with Kevin Dorsey aka KD and some of the brightest minds in sales in Live Better Sell Better! Stop sending boring sales e-mails or videos and start sending catchy GIFs and Memes with VIDU.io! Power up your podcast experience by joining our Free Podcast Community! EPISODE HIGHLIGHTS Why reps don't apply storytelling “The first one is a belief that you're not an innate storyteller. There's this belief that it's not a skillset or a muscle that can be worked on. You're either born with it, or you're not, and I don't believe it. My opinion, that's not the truth. I believe it's something you can obtain.” Try the PSA method “You've got to use a specific method, and this method is called the PSA method to share the story. And now a great dude called Victor Antonio calls this the SPAR framework and different people call it the P framework. Whatever it is, but I believe in it as a PSA method, point, story, audience impact.” 4 easy-peasy steps of storytelling “You're going to give the context, the conflict, the turning point, and the transformation, and then you're gonna head to why this is important to the individual watching this video today.” Less is more “It's about plucking the moral of the story from that and aligning it with a million dollar problem.” Connect with Ravi and learn more about what he’s been working on! About Ravi About Ravi Rajani Consulting Ravi Rajani Website Connect with Collin and find out what’s new in Sales Transformation and other things he’s up to: About Collin About Salescast Salescast Community Sales Transformation Wanna kick off your own kick-ass podcast? Already have one? How about growing it, or even monetizing it? LET’S TALK.

Transcript

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0:00.0	Sellers are told to sell to the persona, but what if there was a better way to be
0:06.2	more authentic by personalizing the entire sales process all the way from
0:11.5	prospecting to closing.
0:13.7	Humantic AI makes this possible. You can gain personality insights that enable
0:20.1	you to sell the way your buyers want to buy. Head over to Humantic.ai to claim
0:26.4	your free trial so you can book more meetings and close more deals.
0:37.6	Buying behavior has changed. Prospects don't click on links and emails anymore
0:42.7	and they don't watch the videos you spend hours creating every week. Instead,
0:47.4	send personalized gifts and memes using video. You can quickly create engaging
0:52.2	personalized content that immediately grabs your prospect's attention, helps
0:56.8	you stand out in the inbox and does it all without forcing them to click
1:00.6	anything or go anywhere. Head over to vidu.io slash salescast to sign up for
1:07.9	free and spend less time getting your messages across and more time selling.
1:22.4	My name is Colin Mitchell and welcome to sales transformation a daily
1:26.4	podcast with the best moments from the most respected people in the sales world.
1:30.8	The goal of this show is to give you a daily dose weekends included in 10
1:35.3	minutes or less to help transform the way you sell. I hope you enjoy today's
1:39.9	episode and now to David to tell you what you can expect in today's episode.
1:49.4	Why do you have to make it so complicated? You know a lot of sellers do not engage in
1:54.5	storytelling because in their mind it makes things complicated when it doesn't.
2:00.0	Ravi is back to talk about how you can create an impactful story with a 10-day 60-second video
2:06.9	challenge using the PSA method. Discover how you can do this in just four easy steps.
	...

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