395: Building a Ten-Figure Brand Empire with Emma Grede of Good American, Safely, and SKIMS.

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 10 February 2022

⏱️ 56 minutes

🔗️ Recording | iTunes | RSS

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Summary

Emma Grede is the marketing and business mind behind a global fashion and lifestyle brand empire. She’s the CEO and cofounder of the first fully inclusive fashion brand Good American, founding partner of shapewear brand SKIMS, and cofounder of plant-powered cleaning brand Safely. Impressive resume, right? Emma’s story started in East London as a child, where she was inspired to work in the fashion world. By focusing on her unique talents, she honed her skills in business and marketing to develop a career that she dreamed up from the beginning—to work with creative people and empower their collective vision. Listen to Nathan and Emma discuss: How she first met and started working with Kris Jenner Pitching the Good American business idea to Khloe Kardashian The key to the Kardashian/Jenner staying power Why the power of inclusivity led to the success of SKIMS Finding a better plant-based cleaning solution with Safely How she became a shark on ABC’s Shark Tank Her role as chairwoman of Fifteen Percent Pledge And much more marketing and product advice for founders… Who do you want to see next on the podcast? Comment and let us know! And don't forget to leave us a 5-star review if you loved this episode. Wait, there's more… If you enjoy the Foundr podcast, check out our free trainings. Get exclusive, actionable advice from some of the world's best entrepreneurs. For more Foundr content, follow us on your favorite platform: Foundr.com Instagram YouTube Facebook Twitter LinkedIn Magazine

Transcript

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0:00.0	This is episode number 395 with Emma Greed of the Founder Podcast.
0:07.4	What you need is thirst.
0:09.2	You need to be a thirsty human.
0:11.2	Who is intent on learning.
0:13.2	It's a really fascinating exploration of human potential.
0:16.8	Now.
0:19.5	The Founder Podcast. Even the greatest entrepreneurs had help if you want to learn from the
0:26.3	most successful founders on the planet you are in the right place branson mark human
0:31.7	tony robin tim ferris harian hampington steve case gary v sophia homerosa mack corcoran damon
0:37.3	john learn from the greatest minds in business today with interviews hosted by nathan Huffington, Steve Case, Gary V. Sophia Amoroso, Barbara Corcoran, Damon John.
0:42.1	Learn from the greatest minds in business today with interviews hosted by Nathan Chan.
0:45.4	This is not your average entrepreneur podcast.
0:47.6	The Founder Podcast.
0:59.1	Hey guys, thank you so much for tuning in. Before we start today's episode, I just want to let you know that our goal at founder is to help entrepreneurs succeed however we can by giving
1:04.8	away high quality content in the form of interviews, blog posts, podcasts, YouTube videos,
1:13.5	you name it. We put out so much content to help you. And another interesting project that we're working on right now is partnering with
1:18.1	world-class founders like Damon John, Alexa von Tobel, Greta Van Riel, and so many more to teach
1:24.4	crucial skills like negotiation, finance, e-commerce, and so much more.
1:31.2	So if you'd like to get access to these free trainings with founders like this, which is 100%
1:37.4	free, just go to founder.com forward slash free.
1:41.4	Okay, so now let's talk about today's episode.
1:44.8	Hey guys, welcome back to another episode. Today's guest is Emma, and she's the CEO and co-founder
	...

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