A lot of people have been asking, like, what's going to be the big nuclear bomb you guys are going to set off at the end of the campaign?

What's the, what kind of ads are you going to make?

And I keep telling them, all nude, baby, all nude.

Yeah.

But you or me?

Not me, baby.

Your task will not be an easy one.

Your enemy is well trained, well equipped, and battle-hearted.

There is not a liberal America and a conservative America.

There is the United States of America.

Good night and good luck.

Hey folks, it's Rick Wilson.

Welcome back to the Lincoln Project podcast.

The election is fast approaching as you are all well aware.

And I am joined today by somebody who's playing a big role in that election.

That is Ben Howe.

Ben is my good friend, longtime creative companion in our journey to make ads, both for the Lincoln Project and

before that for the Dark Side.

And we've had a fascinating journey of watching the people that in our old party who've

become something we can't recognize and trying to steer the ship a little bit with our new

allies so that we don't go off of the cliffs of woke. But we're having a great time at it. And I wanted to welcome Ben to the show today. And Ben, I wanted to ask you, first off, a lot of people have been asking me in public speaking that I've been doing and in fundraising that I've been doing around the country. They keep saying, like, what's it going to be? What's going to be the daisy ad? What's going to end the campaign? What nuclear bomb is going to go off that Trump is going to lose his mind over at the end of the campaign? And my answer is, I don't know yet. Oh, I thought you were going to say nudes. I guess we're not going that direction.

We could go that.

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